Phoenix Productions

Director, Brand Management – Flushable Wipes

Phoenix Productions

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • Minnesota • United States

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Salary

💰 $192,000 - $220,000 per year

Job Level

Lead

About the role

  • Lead development of the overall Flushable Wipes brand and category strategy, defining long-term growth opportunities aligned with Honest’s Adult Operating Unit priorities and broader company growth objectives.
  • Own the development and execution of annual and long-range growth plans, including innovation strategy, portfolio architecture, pricing strategy, and media priorities.
  • Translate deep consumer, shopper, and competitive insights into differentiated strategies that expand category relevance and drive adoption among new users.
  • Own business performance, including evaluating results, diagnosing opportunities and risks, and adjusting plans to deliver against revenue, margin, and market share goals.
  • Partner with Supply Chain, Sales Planning, and Finance to inform demand forecasting and actively participate in monthly S&OP processes, ensuring forecasts reflect business strategy, innovation timing, promotional plans, and market dynamics to support strong in-stock performance and efficient inventory management.
  • Lead cross-functional alignment across sales, finance, analytics, legal, regulatory, supply chain, and creative teams to deliver integrated business plans and ensure strong execution across channels.
  • Partner closely with Sales and Category Management to shape customer strategies, lead brand inputs to key retailer meetings, and strengthen both in-store and online shopper experiences.
  • Lead flushable wipes strategic product pipeline development identifying opportunities to expand the category, optimize assortment, and prioritize investments based on long-term value creation.
  • Deliver strategic guidance and prioritization to cross functional partners on the creative and integrating marketing and communications teams on the execution of packaging and marketing campaigns/ assets ensuring strong shopability, clear product benefits, and strong reinforcement of Honest’s differentiated positioning.
  • Partner with media and digital teams to develop effective awareness and conversion strategies across retail media, Amazon, and national campaigns, ensuring investments drive both brand equity and commercial results.
  • Own P&L inputs and financial performance management, partnering with Finance to ensure disciplined decision-making and profitable growth.
  • Deliver clear, concise business updates and strategic recommendations to senior leadership, proactively identifying opportunities and risks.
  • Mentor and develop brand team members, fostering strong ownership, accountability, and collaborative leadership.
  • Other duties as assigned by management.

Requirements

  • Bachelor’s degree
  • 10+ years experience in brand management, marketing, or general management within a leading CPG organization with both Innovation and activation experience.
  • Proven track record of owning and growing a business or category with measurable impact on revenue, market share, and profitability
  • Strong strategic and analytical capabilities, with experience translating insights into actionable growth plans
  • Experience leading cross-functional teams and influencing senior stakeholders in complex organizations
  • Experience working with major retail partners (mass, club, drug, grocery) and eCommerce platforms, including Amazon
  • Strong understanding of portfolio management, innovation development, and commercialization processes
  • Experience managing packaging restages or product renovations
  • Excellent communication skills with the ability to synthesize complexity and present clearly to executive leadership.
Benefits
  • Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
  • 401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
  • Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
  • Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
  • Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
  • Ownership & Equity 💼: Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
  • Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
  • Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarketinggeneral managementinnovation strategyportfolio managementcommercialization processesP&L managementdemand forecastingfinancial performance managementpackaging restages
Soft Skills
strategic capabilitiesanalytical capabilitiescommunication skillscross-functional leadershipinfluencing stakeholdersmentoringcollaborative leadershipaccountabilityownershipsynthesizing complexity
Certifications
Bachelor’s degree