Pharmacy2U Ltd

GTM Marketing Director

Pharmacy2U Ltd

full-time

Posted on:

Location Type: Hybrid

Location: Leeds • United Kingdom

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Job Level

Lead

About the role

  • - Develop and own the GTM strategy for new and existing propositions, including audience targeting/segmentation, brand positioning and messaging, high impact creative execution and channel/media strategy.
  • - Lead the creation, prioritisation and cascade of the GTM rolling 12 month plan/calendar across all business units including new proposition launches, website/App feature releases, service enhancements, market/category expansions and brand orientated campaigns e.g. ESG
  • - Lead the creation of integrated marketing campaigns across paid, owned and earned media channels, working with internal channel teams and expert agencies, to engage target audience
  • - Develop the creative briefs, including audience definition, needs, behaviours and relatable key messaging to drive desired call to action
  • - Lead the briefing requirements of customer and/or market analysis to identify customer needs, behaviour and growth opportunities.
  • - Define clear launch plans, critical path and timeline
  • - Lead the approval of all campaigns in line with industry standards and regulations
  • - Work closely with product teams to ensure alignment between product development and marketing efforts.
  • - Define success criteria for launches and measurement framework to track impact.
  • - Ensure that the company's brand is consistently represented in all go-to-market activities.
  • - Help define and refine the brand’s market positioning to drive competitive differentiation and increased market share.
  • - Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., ATL, digital, social media, events, sponsorship, PR, content marketing, email).
  • - Define clear brand/BU positioning, messaging, and value propositions that resonate with target audiences
  • - Ensure campaigns are data-driven, aligned with business goals, and designed to generate leads, drive conversions, and drive brand loyalty.
  • - Optimise campaign strategies based on performance analytics and market feedback to continually improve results.
  • - Collaborate with marketing, ecommerce, commercial and product management teams to ensure all GTM plans are aligned on scope definition, timing, consistent messaging and business case potential
  • - Cascade weekly updates on all GTM activities across the group, including SLT/ELT
  • - Facilitate prioritisation discussions across team to ensure growth driving campaigns are prioritised and we have alignment across all teams.
  • - Define and track key growth metrics such as new customer acquisition and customer retention, customer acquisition cost (CPA), customer lifetime value (LTV) and active base movement.
  • - Regularly review and report on marketing campaign performance to key stakeholders, providing insights and recommendations for optimisation.
  • - Continuously monitor competitive landscape and market dynamics to identify new opportunities for growth.
  • - Lead, inspire, and manage a high-performing GTM marketing team, fostering a collaborative and results-oriented environment. Team of 11
  • - Mentor and develop team members, providing opportunities for growth and skill development.
  • - Ensure the team stays up-to-date with industry best practices, tools, and technologies.

Requirements

  • - 12+ years in marketing roles, with at least 6 years in a senior GTM or marketing director positions
  • - Proven track record of building and executing GTM framework to support business customer growth and revenue impact.
  • - Experience in health, technology or retail
  • - Strong strategic thinking and analytical skills.
  • - Expertise in growth marketing, demand generation, and channel/media selection
  • - Creative eye for campaign content and messaging to drive desired call-to-action
  • - Excellent communication and stakeholder management abilities.
Benefits
  • We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
  • Financial security & rewards
  • - Competitive contributory pension
  • - Occupational sick pay
  • - Long-service awards and refer-a-friend bonuses
  • - Professional registration fees covered (GPhC, NMC, CIPD and more)
  • - Cycle to Work and Green Car schemes (subject to eligibility)
  • Family-friendly
  • - Enhanced maternity and paternity pay
  • - Flexible hybrid working to help balance work and home life
  • Health & wellbeing
  • - Private healthcare insurance at discounted rates (Aviva)
  • - Employee Assistance Programme and in-house mental health support
  • - Access to discounted gym memberships via Blue Light Card and benefits schemes
  • - Regular health and wellbeing initiatives
  • Career growth
  • - Strong commitment to CPD, training and professional development
  • Time off & flexibility
  • - 25 days’ annual leave, increasing with service
  • - Buy and sell holiday scheme
  • Everyday perks & exclusive discounts
  • - Blue Light Card and employee discount platform
  • - Exclusive discounts at The Springs, Leeds
  • - 25% off health & beauty purchases
  • - 25% off Pharmacy2U Private Online Doctor services
  • Culture & community
  • - Regular social events throughout the year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategyaudience targetingbrand positioningintegrated marketing campaignscampaign performance analyticsgrowth marketingdemand generationchannel/media selectioncustomer acquisition costcustomer lifetime value
Soft Skills
strategic thinkinganalytical skillscommunicationstakeholder managementteam leadershipmentoringcollaborationresults-oriented mindsetcreative thinkingprioritization