Director of Brand Creative
Phantom
Salary
💰 $150,000 - $180,000 per year
Job Level
Senior
Tech Stack
Web3
About the role
- Phantom is revolutionizing the way millions of people interact with the crypto ecosystem. Our self-custodial wallet offers a seamless, unified experience for managing accounts and tokens across Solana, Bitcoin, Ethereum, and Polygon, empowering users with a single, convenient solution. By integrating cutting-edge security features and launching innovative tools for an enhanced personalized user experience, Phantom is able to provide a next-generation, safe and easy to use self-custodial wallet for everyone. This strategy has allowed Phantom to achieve significant milestones including surpassing 16 million MAU’s, reaching #1 in the Google play store finance category, and consistently trending as a Top 50 app across all categories, right next to X, PayPal, Coinbase, and ChatGPT. As a Senior Product Marketer at Phantom you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption. This is a general opening - based on your fit and marketing experience you could be working on projects across product, partnerships, brand, content, influencer, and experiential marketing. There will be a lot of space to conceive, own and drive initiatives - with 16M MAU, Phantom is a rare opportunity to impact the web3 experience of people at scale. Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting. Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors. Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness
Requirements
- 5+ years experience as a full-time Product or Content Marketer Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users Excellent communication and storytelling abilities to convey product benefits effectively Understanding of marketing principles and digital marketing tactics Creative thinking to develop innovative marketing strategies and content Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis. Excellent written and verbal communication skills Data-driven, comfortable interpreting data to generate insights and inform creative decisions Proven ability to influence cross-functional teams without formal authority Experience in crypto
