Phamily

Events

• Plan, coordinate, and execute Phamily’s B2B event calendar, including trade shows, conferences, webinars, sponsored events, and customer roundtables.
• Partner closely with sales and growth teams to define event goals, target audiences, and key success metrics (e.g., lead generation, pipeline acceleration, brand visibility).
• Own logistics end-to-end: registration, sponsorship negotiation, vendor management, booth setup, collateral, shipping, and travel coordination.
• Collaborate with content and creative teams to produce engaging event materials—booth messaging, presentations, handouts, and digital assets.
• Manage event communications (in partnership with our Demand Generation Manager) including pre- and post-event marketing campaigns, sales outreach, and lead follow-up workflows.
• Track and analyze event performance to measure ROI, surface insights, and continuously improve strategy and execution.
• Support virtual event programs such as webinars, workshops, and panel discussions that showcase Phamily’s thought leadership.
• Build and maintain relationships with event organizers, sponsors, and strategic partners across the healthcare industry.
• Help identify in-person event, digital event, and sponsorship opportunities that make sense for Phamily when evaluated against our target benchmarks for event marketing investment.
• Ensure brand consistency across all event touch points and experiences.

Event Marketing Specialist – Healthcare