Pfizer

Senior Manager, IIS Insights, Lyme Vaccine

Pfizer

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York, Pennsylvania

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Salary

💰 $120,800 - $201,400 per year

Job Level

Senior

About the role

  • Design and execute best-in-class primary market research to represent the “voice of the customer” in support of the strategic priorities of the team.
  • Develop and execute a market research plan of >$1M of US & Global market research and be a key insights partner to the brand team.
  • Proactively identify business questions, create learning plans to address those questions, designing and managing multiple simultaneous research initiatives, and delivering clear and actionable insights-based recommendations.
  • As a member of the IIS team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value.
  • IIS is responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change.
  • IIS harnesses insights from multiple sources across GCA, leading day-to-day problem solving, team management, and business partner management.
  • IIS leverages their deep functional knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while managing and developing strategic relationships and ensuring the highest quality work, and inspiring, leading and developing new IIS colleagues.
  • Brand Strategy Provide strategic thought partnership to US and Global commercial teams to drive investment decisions.
  • Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.
  • Design and execute market research studies, serving as voice of the customer for the brand strategy team.
  • Develop and execute creation of in-house knowledge base to drive patient and HCP insights.
  • Promotional Performance and Execution Insights Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
  • Recommend campaign improvement and corrective actions.
  • Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
  • Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
  • Play a key role in advancing the vision for the future direction of brand activities.
  • Collaboration with other Analytics Teams
  • Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
  • NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Limited business travel required

Requirements

  • BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred
  • 6+ years in consulting or market analytics/ market research
  • Demonstrated ability to develop market research plans and lead research projects with a budget of >$1M annually
  • Defined involvement in helping frame, design & execute solutions for challenging business situations
  • In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
  • Proven track record of being an indispensable thought partner to brand leaders and influencing without authority
  • Team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
  • Exceptional intellectual and analytical curiosity, a creative visionary who can foster innovation
  • Sophisticated executive demeanor, comfortable functioning at high levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
  • Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
  • Ability to communicate complex ideas effectively – both verbally and in writing
  • Excellent PPT and Excel skills
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.