Pfizer

Senior Director, Consumer Lead – OA/Maternal

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • Pennsylvania • United States

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Salary

💰 $214,900 - $358,100 per year

Job Level

Senior

About the role

  • Develop the overall vaccines strategies for consumer segments to strengthen and broaden appropriate vaccination
  • Co-manage the consumer portfolio media plan with responsibility for investment and/or re-distribution recommendations (if necessary)
  • Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual indication-specific and portfolio consumer tactics
  • Exhibit a high performance, values driven approach to develop strategies, identify opportunities, and manage key issues to achieve revenue objectives
  • Actively contributes to overall strategy for the brand portfolio, development of the team and accountability for the culture and environment
  • Work closely with CMO on unbranded assets, ensuring clarity on brief process and alignment of ways of working
  • Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.
  • Responsible for the management of the budget to optimize resource allocation in support of portfolio & brand objectives
  • Partner with Pfizer IIS team to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets
  • Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives
  • Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate
  • Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance

Requirements

  • Bachelor's and 12+ years of experience, OR Master's and 10+ years of experience
  • Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
  • Documented ability to effectively engage with stakeholders to drive behavior change
  • Proven market development, customer experience, and segmentation experience
  • Strong business acumen including demonstrated strategic marketing and analytical thinking skills
  • Strong project management, coordination skills across large groups of cross-functional teams
  • Demonstrated ability to ideate on a strategy and then pull that through into successful execution
  • An absolute commitment to adherence to all applicable compliance rules and regulations
  • Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer marketing strategydigital communication tacticstraditional communication tacticsmarket developmentcustomer experiencesegmentationstrategic marketinganalytical thinkingproject managementbudget management
Soft Skills
stakeholder engagementbehavior changecoordinationinfluencecollaborationcoachingmentorshipstrategic ideationexecutionadherence to compliance
Certifications
Bachelor's degreeMaster's degree