Pfizer

Sr. Director, Consumer Lead – OA/Maternal

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • Pennsylvania • United States

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Salary

💰 $214,900 - $358,100 per year

Job Level

Senior

About the role

  • Develop the overall vaccines strategies for consumer segments to strengthen and broaden appropriate vaccination
  • Co-manage the consumer portfolio media plan with responsibility for investment and/or re-distribution recommendations (if necessary)
  • Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual indication-specific and portfolio consumer tactics
  • Exhibit a high performance, values driven approach to develop strategies, identify opportunities, and manage key issues to achieve revenue objectives
  • Actively contributes to overall strategy for the brand portfolio, development of the team and accountability for the culture and environment
  • Work closely with CMO on unbranded assets, ensuring clarity on brief process and alignment of ways of working
  • Responsible for the management the budget to optimize resource allocation in support of portfolio & brand objectives
  • Partner with Pfizer IIS team to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets
  • Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives
  • Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate

Requirements

  • Bachelor's and 12+ years of experience, OR Master's and 10+ years of experience
  • Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
  • Documented ability to effectively engage with stakeholders to drive behavior change
  • Proven market development, customer experience, and segmentation experience
  • Strong business acumen including demonstrated strategic marketing and analytical thinking skills
  • Strong project management, coordination skills across large groups of cross-functional teams
  • Demonstrated ability to ideate on a strategy and then pull that through into successful execution
  • An absolute commitment to adherence to all applicable compliance rules and regulations
  • Breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental, and vision coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer marketing strategydigital communication tacticstraditional communication tacticsmarket developmentcustomer experiencesegmentationstrategic marketinganalytical thinkingproject managementbudget management
Soft Skills
stakeholder engagementbehavior changebusiness acumencoordination skillsleadershipinfluencecollaborationcoachingexecutioncommitment to compliance
Certifications
Bachelor's degreeMaster's degree