Influence and support US Consumer and US HCP CRM teams as a SFDC tech expert
Be the hands-on-keyboard person building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC)
Partner closely with engineering and technical leads understanding, at a nuanced level, the data types that will be available within the US CDP
Support Pfizer Operations with their efforts to validate and approve the SFDC audiences and data extensions
Act as main point of contact for audiences and data extensions
Offer the US CRM team expertise, support and thought leadership across Salesforce Marketing Cloud’s audience-related solutions
Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM targeting strategy
Lead the transition of CRM Marketing audiences from business rules to probabilistic models
Engage with Pfizer data scientists and analytics project managers to incorporate their audience models into the CRM Marketing team’s audience strategies
Utilize Salesforce Interaction Studio to enhance personalization
Continuously refine and optimize CRM audience segments based on campaign performance and customer behavior metrics

Requirements

CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
Bachelor's degree in related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
Experience working with relational databases, SQL, or data schema to understand and query potential data sources
Exceptional interpersonal skills and mastery of working in a matrix environment
Demonstrated business acumen, strong analytical skills and strategic mindset
Role model for the PFE Values (Courage, Excellence, Equity and Joy)
Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
Demonstrated analytical and conceptual problem-solving skills
Discretion and trustworthiness in dealing with confidential information

Benefits

401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Data CloudSalesforce Marketing CloudSQLdata schemaCRM audience segmentationprobabilistic modelsdata analyticsaudience targetingpersonalizationcampaign performance metrics

Soft Skills

interpersonal skillsbusiness acumenanalytical skillsstrategic mindsetexecutive presenceinfluenceproblem-solving skillstrustworthinessdiscretioncollaboration