Senior Director, Consumer Team Lead
Pfizer
full-time
Posted on:
Location Type: Office
Location: New York City • New York • Pennsylvania • United States
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Salary
💰 $214,900 - $341,100 per year
Job Level
About the role
- Serve as strategic lead for all patient activation efforts including but not limited to consumer strategy, TV, digital and social advertising
- Advance and optimize the success of Nurtec’s branded campaigns to amplify share of voice, broaden reach, raising awareness, engagement and generating demand
- Optimize paid, owned, and earned media plan by migrating to more efficient digital channels, leading strategic evaluation of new persuasive and breakthrough campaign development
- Lead strategic evaluation of new persuasive and breakthrough campaign development for new indications and new launches including Prevention, Menstrual Migraine and the next iteration of the successful “Interruptor” DTC Campaign
- Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts including aligning on CMO-led unbranded efforts to ensure unbranded + branded efforts deliver outsized impact when activated together
- Manage ~$300M brand budget, meeting all financial deliverables
- Support annual operating and tactical plan development process, focused on Consumer strategy and activation
- Monitor key promotional metrics to evaluate the success of key initiatives and optimize accordingly to maximize profitability
- Manage team of 3 direct reports
Requirements
- Bachelor’s degree and 12+ years of pharmaceutical industry experience required, or Master's degree and 10+ years of experience, or Ph.D./PharmD and 8+ years of experience required
- Ability to travel 10% of the time
- Strong familiarity with the US healthcare landscape including HCPs, medical groups/integrated delivery networks, payers, and consumers
- Innovative thinker who is excited by "pioneering" initiatives that may not have precedent
- Demonstrated strategic thinking, analytical, and project management skills
- Demonstrated strong analytic skills to measure attribution and drive marketing performance, marketing mix improvements and higher ROI
- Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign developmentdigital advertisingmedia optimizationbudget managementpromotional metrics analysisstrategic evaluationproject managementmarketing performance measurementROI analysisconsumer strategy
Soft Skills
strategic thinkinganalytical skillsinnovative thinkingleadershipteam managementcommunicationcollaborationproblem-solvingdeadline managementadaptability
Certifications
Bachelor's degreeMaster's degreePh.D.PharmD