Pfizer

Vice President – Vaccines Consumer Team Lead

Pfizer

full-time

Posted on:

Location Type: Office

Location: New York City • New York • Pennsylvania • United States

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Salary

💰 $274,000 - $426,800 per year

Job Level

Senior

About the role

  • Develop the overall Consumer strategy for Adult, Teen and Pediatric consumer segments to strengthen and broaden appropriate vaccination
  • Provide recommendations on investment levels for promotional material development (AOR) and consumer media (~$140M), in line with business priorities of the franchise.
  • Manage the consumer media plan by making new digital assets and enhancements & investment re-distribution recommendations (if necessary)
  • Partner with media team to ensure right Paid/Owned/Earned assets are being developed by AOR to drive in market success
  • Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual consumer tactics
  • Member of the U.S. Vaccines Leadership Team; actively contributes to overall strategy for the franchise, including accountability for the culture and environment
  • Leads and develops a team of high-performing, engaged direct reports; proactively coaches for performance and career growth, models simplicity and Pfizer values, creates an environment with clear accountabilities and recognizes and rewards performance
  • Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate
  • Work with Primary Care Channels (CCG) team to ensure that in retail/pharmacy patient-facing pieces pull through consumer campaign/customer insights
  • Partner with Pfizer IIS to ensure that all retail consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets
  • Partner with Global team as applicable for launch assets & asset positioning revisions, to represent US DTC POV
  • Responsible for the management the Micro-Marketing consumer budget to optimize resource allocation in support of brand objectives
  • Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives
  • Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance
  • Exhibit a high performance, values driven approach to develop strategies, identify opportunities and manage key issues to achieve revenue objectives

Requirements

  • Bachelor's degree and 15+ years of pharmaceutical experience required
  • 10+ Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
  • Documented ability to effectively engage with stakeholders to drive behavior change
  • Proven market development, customer experience and segmentation experience
  • Strong business acumen including demonstrated strategic marketing and analytical thinking skills
  • Strong project management, coordination skills across large groups of cross-functional teams
  • Demonstrated ability to ideate on a strategy and then pull that through into successful execution
  • An absolute commitment to adherence to all applicable compliance rules and regulations
  • Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
  • 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
  • paid vacation, holiday and personal days
  • paid caregiver/parental and medical leave
  • health benefits to include medical, prescription drug, dental and vision coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
consumer marketing strategydigital communication tacticsmarket developmentcustomer experiencesegmentationstrategic marketinganalytical thinkingproject managementbudget managementresource allocation
Soft skills
stakeholder engagementbehavior changeinfluencecollaborationcoachingleadershipperformance managementstrategic ideationexecutionvalues-driven approach
Certifications
Bachelor's degree