Associate Director, Channel Strategy, Pricing, Contracting and GPO Account Management
Kerr Dental
Director, Market Access Marketing
Pfizer
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Illinois, New York, Pennsylvania, Washington
Visit company websiteSalary
💰 $169,700 - $282,900 per year
Job Level
Lead
About the role
- Lead development and execution of the US access marketing strategy for Vyndamax with a focus on achieving profitable access in alignment with Brand goals; educate formulary and access decision makers and advocate for reimbursement and policy approaches that support Brand uptake and performance
- Lead and manage Brand Access Matrix Team across cross-functional colleagues to align, develop and advance all access-related strategies and activities across key functions that support access
- Develop and implement quarterly POA priorities and call to action with Account Management team
- Proactively identify and address key barriers to payer access and performance by applying advanced understanding of and experience with contracting and pricing strategies, payer analytics, and payer market trends across brand lifecycle, and market channels
- Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners
Requirements
- Bachelor's degree required; MBA, PharmD, PhD or relevant graduate degree preferred
- 8+ years of combined experience within the U.S. pharmaceutical/healthcare market with primary focus within strategy for Marketing and/or US Market Access, Customer/Account Management, Access/Customer Marketing, and/or Healthcare consulting
- Demonstrated ability to quickly identify insights and develop effective strategies & tactics based on these insights
- Strong business acumen and analytical skills to help set priorities & strategies, and track record in leveraging insights to help guide the decision-making process
- Ability and desire to work effectively & collaboratively in a team-based environment with many internal stakeholders
- Proven record of operating in a fast-paced, high-energy environment
- Desire to work in an ambiguous environment, set priorities, and define workstreams as needed
- Understanding of US market access marketing initiatives focused on access customers, for both medical and pharmacy benefit products
- Knowledge of key marketplace dynamics and healthcare trends (Inflation Reduction Act’s impact on Medicare, 340B dynamics, channel management considerations, pharmacy benefit therapies etc.) for Vyndamax
- Significant visibility within the global and US Value and Access teams and with USMA partners: Brand marketing, Contracting, US Market Access leadership team, RC, Global Access teams etc.
- Experience with contracting and pricing strategies, payer analytics, and payer market trends across brand lifecycle, and market channels
- Experience leading and managing Brand Access Matrix Team for Vyndamax
