Senior Product Manager, Benefits
Gusto
Job Level
Senior
About the role
- Report to the Head of Marketing and support delivery of PEXA’s marketing plan to achieve business objectives and scorecard targets
- Ensure marketing initiatives are aligned to business priorities and act as a customer champion to validate customer experience journeys across channels and products
- Drive go-to-market strategy for product launches including audience definition, positioning, messaging, and value propositions
- Plan and deliver integrated campaigns across digital, content, events, and other channels aligned to commercial targets
- Partner with Product and Sales to enable teams with messaging, tools, and collateral
- Lead campaign orchestration and brief/direct content, creative, web, and automation specialists
- Balance priorities between driving demand and supporting retention, feature launches, and adjacent products
- Monitor performance and optimise using analytics and insights, report outcomes to leadership
- Ensure brand consistency across campaigns and contribute to market positioning
- Play a senior leadership role within marketing and partner with cross-functional teams (Customer Operations, Risk, Legal, Tech)
- Champion marketing initiatives and successes across the organisation
Requirements
- 5+ years’ experience in marketing, with a strong background in product marketing, brand, and digital
- Strong customer-centric mindset with experience delivering multi-channel marketing campaigns
- Demonstrated people leadership experience, with ability to mentor and develop team members.
- Proficiency in digital analytics, reporting, and deriving actionable insights.
- Excellent project and campaign management skills with a track record of successful delivery
- Strong written and verbal communication skills with the ability to create impactful presentations and documentation
- Commercially astute with a growth mindset and positive energy
- Ability to manage multiple stakeholders and influence outcomes in a fast-paced environment
- Motivated to solve problems and achieve the best outcomes for customers, the business, our people and the industry
- Bachelor’s degree in Marketing, Business, Communications or a related field
