Field Marketing Manager
Instructure
contract
Posted on:
Location Type: Remote
Location: Remote • 🇦🇺 Australia
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Drupal
About the role
- Develop campaign strategies to maximise demand generation across multiple customer segments and geographies, with a focus on the Asia market.
- Work closely with Asia sales representatives and customer success teams to identify opportunities, support lead generation for Instructure products and services.
- Identify, plan, and execute participation in owned and 3rd-party events, including webinars, tradeshows, and user conferences.
- Manage event logistics, speaker selection, sponsorships, and post-event follow-up to optimise lead generation and brand visibility.
- Leverage and localise global campaigns by partnering with content and event teams across the globe, ensuring they resonate with the Asia market.
- Manage relationships with creative and event agencies to ensure campaigns are delivered on time, within scope, and within budget.
- Provide budget forecasts and track spending to ensure campaigns are delivered within financial parameters
- Own and manage the campaign calendar for the Asia region, ensuring alignment with global and regional marketing priorities.
Requirements
- 5+ years experience in marketing strategy, campaigns, events and/or content marketing
- Bachelor’s degree, or equivalent work experience
- Excellent writing and editing skills, with an adherence to SEO
- Self-starter with demonstrated ability to work in a fast-paced, dynamic environment
- Strong interpersonal communication, teamwork and project management skills
- Strong ability to analyse data and draw upon actionable insights
- Understanding how campaigns contribute to a multi-channel demand creation approach
- Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable
Benefits
- We believe in hiring great people and treating them right.
- Equal Opportunity Employer.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategycampaignseventscontent marketingSEOdata analysismulti-channel demand creation
Soft skills
writingeditinginterpersonal communicationteamworkproject managementself-starterability to work in a fast-paced environment