Petlibro

Social Media Manager

Petlibro

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $115,000 - $150,000 per year

About the role

  • Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments.
  • Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels.
  • Partner with the Brand Director to translate brand and campaign objectives into compelling social executions.
  • Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content.
  • Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team.
  • Maintain a consistent brand voice, visual identity, and tone of voice across all platforms.
  • Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth.
  • Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation.
  • Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis.
  • Stay ahead of emerging platforms, algorithm updates, content formats, and social trends.

Requirements

  • 6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand.
  • Proven track record of growing social channels and driving meaningful engagement across owned channels.
  • Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently.
  • Strong storytelling ability with a sharp, adaptable brand voice.
  • Experienced with social analytics tools.
  • Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment.
  • 1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations.
  • Excellent cross-functional collaborator with strong communication skills.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience in the pet industry or consumer electronics is a plus.
  • Cross-culturally curious and excited to work with a global team.
  • Cat owners preferred — especially if you're willing to create original content with your pets.
Benefits
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent creationvideo editingsocial analyticscontent strategycampaign executionperformance metrics analysiscommunity managementstorytellingproject management
Soft Skills
collaborationcommunicationleadershiporganizationadaptabilityinfluencefeedbackcreativitycross-cultural awarenessmentoring
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in related field