Petlibro

Social Media Manager

• Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments.
• Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels.
• Partner with the Brand Director to translate brand and campaign objectives into compelling social executions.
• Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content.
• Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team.
• Maintain a consistent brand voice, visual identity, and tone of voice across all platforms.
• Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth.
• Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation.
• Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis.
• Stay ahead of emerging platforms, algorithm updates, content formats, and social trends.

Brand Manager

• Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels
• Serve as primary day-to-day contact for agency partners
• Act as brand guardian across all touchpoints
• Manage brand marketing budgets and vendor relationships