Petlibro

Account Manager

• Own revenue, margin, and overall account performance across in-store and retailer.com channels.
• Develop and execute annual and quarterly Joint Business Plans (JBPs).
• Identify growth opportunities and drive execution across distribution expansion, assortment optimization, merchandising, and promotional programs.
• Track and manage KPIs including sales, margin, POS/sell-through, distribution, and inventory.
• Lead day-to-day retailer relationships, including buyers and category management.
• Negotiate and secure outcomes in distribution, shelf placement, and promotional support.
• Drive alignment across internal partners including Product, Marketing, Finance, and Operations.

Offline Retail Account Manager

Creative Strategist

• Serve as the bridge between creative and growth, translating performance data into actionable creative strategies and briefs.
• In collaboration with team leads, continuously analyze campaign results (CTR, CVR, ROAS, etc.) across DTC, paid social, email, and Amazon to identify winning messages, formats, and creative angles.
• Develop hypotheses, test plans, and creative experiments, and partner with Growth Team and designers to bring those ideas to life.
• Share clear, data-backed creative recommendations with stakeholders to inform future campaigns and creative.
• Act as the intake point for performance creative requests across marketing and sales.
• Translate complex business needs and market goals into creative briefs that align with brand voice, performance goals, and channel best practices.
• Manage the creative pipeline, prioritize projects, and ensure clear communication between sales ops, brand, and design.
• Own brand consistency across all sales touchpoints, including DTC site, Amazon storefront and listings, retail partner assets, and promotional materials.
• Audit and review creative assets, messaging, and product detail pages to ensure they adhere to brand standards, voice, and visual identity.
• Partner with sales ops and marketplace teams to flag and correct off-brand or outdated creative quickly and proactively.
• Serve as the brand’s “quality gatekeeper” — ensuring every asset in-market reinforces Petlibro’s positioning and meets performance objectives.

Performance Creative Strategist

Performance Marketing

• Write, edit, and optimize copy for: Email marketing campaigns (primary focus)
• Google Ads and other paid media formats
• Blog content supporting acquisition and conversion objectives
• Ensure copy aligns with brand guidelines and performance goals
• Apply platform-specific requirements, including character limits, formatting, and keyword usage
• Develop drafts from concise or evolving briefs and manage revisions based on feedback
• Proofread and quality-check all deliverables prior to final submission
• Collaborate with cross-functional teams across time zones
• Use AI tools responsibly to support drafting and editing while maintaining original authorship

Offline Retail Account Manager

Performance Creative Strategist

Performance Marketing Writer – Contract