Petlibro

Performance Marketing

• Write, edit, and optimize copy for: Email marketing campaigns (primary focus)
• Google Ads and other paid media formats
• Blog content supporting acquisition and conversion objectives
• Ensure copy aligns with brand guidelines and performance goals
• Apply platform-specific requirements, including character limits, formatting, and keyword usage
• Develop drafts from concise or evolving briefs and manage revisions based on feedback
• Proofread and quality-check all deliverables prior to final submission
• Collaborate with cross-functional teams across time zones
• Use AI tools responsibly to support drafting and editing while maintaining original authorship

Performance Marketing Writer – Contract