PetLab Co.

Growth Marketing

• Own CVR and AOV across thepetlabco.com — product pages, landing pages, quiz funnels, listicles, advertorials, and offer pages
• Build and launch landing pages end-to-end — concept, copy, structure, and build (page builders and/or working with dev), matched to traffic source and ad angle
• Run a continuous testing program — hypothesis backlog, A/B and multivariate tests, post-test analysis, and a documented library of learnings
• Fix message-match — ensure the story a visitor clicks on is the story the page tells, segmented by traffic type (pre-sold vs. curiosity/tease, cold vs. retargeting)
• Drive AOV through offer architecture: bundles, subscription vs. one-time framing, upsells, cross-sells, order bumps, and pricing/anchoring tests
• Direct conversion copy — work with AI and our internal copy team to produce headlines, leads, body, CTAs, social proof, and objection handling. You don't need to write every word, but you need to instantly know when copy will convert and when it won't — and be able to brief, edit, and sharpen it to get there
• Use AI as a force multiplier — AI-assisted copy generation and iteration, AI-driven page teardowns and heuristic audits, rapid variant creation, research synthesis, and prompt workflows that let you test 10x more angles than a traditional CRO team
• Collaborate with paid social so pages are built for the ads driving traffic to them, not in a vacuum
• Report clearly — you'll own the numbers and communicate what's working, what isn't, and what's next

Senior Growth Lead – Conversion Rate, Landing Page Optimization

Influencer Marketing

• Designing and scaling PetLab Co.’s global influencer marketing strategy
• Building a high-volume influencer engine capable of working with 100–500+ creators per month
• Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• Developing creator avatars and sourcing strategies aligned with our customer base
• Building strong long-term relationships with creators
• Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• Ensuring influencer content meets brand, compliance, and quality standards
• Establishing scalable systems, processes, and reporting frameworks
• Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• Hiring and developing an in-house influencer team capable of scaling the program globally
• Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Director of Influencer Marketing

Creative Strategist

• Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why.
• Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests.
• Production Management & Creative Briefing- You will act as the director and translator between strategy and production.
• Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels.

Senior Growth Lead – Conversion Rate, Landing Page Optimization

Director of Influencer Marketing

Creative Strategist – Performance Marketing