PetLab Co.

Influencer Marketing

• Designing and scaling PetLab Co.’s global influencer marketing strategy
• Building a high-volume influencer engine capable of working with 100–500+ creators per month
• Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• Developing creator avatars and sourcing strategies aligned with our customer base
• Building strong long-term relationships with creators
• Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• Ensuring influencer content meets brand, compliance, and quality standards
• Establishing scalable systems, processes, and reporting frameworks
• Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• Hiring and developing an in-house influencer team capable of scaling the program globally
• Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Director of Influencer Marketing

Creative Strategist

• Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why.
• Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests.
• Production Management & Creative Briefing- You will act as the director and translator between strategy and production.
• Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels.

Creative Strategist – Performance Marketing

Producer

• Delivering Highly Innovative Quality Content: You'll play a crucial role in driving our video ad production by creating premium UGC style content.
• Coordination of Shoots: Effectively manage and execute regular live-action content shoots, whether featuring yourself, actors, or customers.
• Data-Driven Collaboration: Partner with Creative Strategists & Media Buyers to optimize creative based on performance data to ensure ad content delivers measurable results.
• On-Camera & Shoots: Acting as the primary talent and manager for new ads, focusing on live, relatable, and experimental formats.
• Content Production: Developing high-energy content with a strong emphasis on engaging hooks and viral potential.
• Creative Optimization: Working with Creative Strategists & Media Buyers to iterate on successful "winning" content.

Director of Influencer Marketing

Creative Strategist – Performance Marketing

Midweight Digital Content Producer – On-Camera, Pet-Owner