PetLab Co.

Producer

• Play a pivotal part in executing our content strategy by serving as a primary face for our brand.
• Film, edit, and star in content for platforms like Meta, TikTok, and YouTube.
• Deliver User-Generated Content (UGC) that achieves high performance, demonstrating strong hooks and authentic audience appeal.
• Utilize your own dog to create content that resonates deeply with our community of pet parents.
• Manage and execute regular live-action content shoots.
• Collaborate to optimize creative based on performance data.

Senior Digital Content Producer – On-Camera, Pet-Owner Preferred

Influencer Marketing

• - Designing and scaling PetLab Co.’s global influencer marketing strategy
• - Building a high-volume influencer engine capable of working with 100–500+ creators per month
• - Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• - Developing creator avatars and sourcing strategies aligned with our customer base
• - Building strong long-term relationships with creators
• - Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• - Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• - Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• - Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• - Ensuring influencer content meets brand, compliance, and quality standards
• - Establishing scalable systems, processes, and reporting frameworks
• - Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• - Hiring and developing an in-house influencer team capable of scaling the program globally
• - Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Senior Digital Content Producer – On-Camera, Pet-Owner Preferred

Head of Influencer Marketing