Creative Strategist – Performance Marketing

PetLab Co.

Creative Strategist for performance marketing in a rapidly growing DTC pet supplement company. Bridging data analysis and creative strategy to optimize ad performance and customer acquisition.

Posted 5/28/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why.
Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests.
Production Management & Creative Briefing- You will act as the director and translator between strategy and production.
Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels.

Requirements

What you’ll need

3+ years of experience in creative strategy or performance creative roles
Experience working in high-growth, paid social-led DTC brands
Deep expertise in Meta and TikTok advertising ecosystems
Strong analytical skills and the ability to interpret performance data to inform creative decisions
A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
A proven track record of driving revenue growth through paid creative
Experience briefing or directing creators, influencers, or UGC production
Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
Excellent communication skills — able to present insights and defend creative decisions with data

Benefits

Comp & perks

20 days PTO excluding bank holidays
Company Bonus
Medical, Vision and Dental Insurance
Generous Learning and development budget
Short-Term and Long-Term Disability Insurance
Life Insurance
401K
Work Remote
Monthly Uber coffee/bagel and lunch
Monthly Internet Stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisperformance auditingcreative ideationscriptwritingproduction managementcreative testingperformance marketing metricsdirect-response advertisingrevenue growthUGC production

Soft Skills

analytical skillscommunication skillscreative decision-makingpresentation skillscollaborationstrategic thinkingleadershipproblem-solvingadaptabilityinterpersonal skills