Director of Influencer Marketing

PetLab Co.

Director of Influencer Marketing at PetLab Co. driving brand growth through influencer marketing.

Posted 5/28/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $115,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Designing and scaling PetLab Co.’s global influencer marketing strategy
Building a high-volume influencer engine capable of working with 100–500+ creators per month
Identifying and recruiting creators across macro, mid-tier and micro influencer segments
Developing creator avatars and sourcing strategies aligned with our customer base
Building strong long-term relationships with creators
Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
Overseeing creator whitelisting / partnership ads, and dark-post ad usage
Ensuring influencer content meets brand, compliance, and quality standards
Establishing scalable systems, processes, and reporting frameworks
Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
Hiring and developing an in-house influencer team capable of scaling the program globally
Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Requirements

What you’ll need

3–6+ years experience managing or scaling influencer marketing programs
Proven experience growing influencer channels within DTC, ecommerce, or CPG brands
Demonstrated success managing large creator networks
Strong experience with performance-driven influencer campaigns
Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them
Strong creative instincts and ability to identify high-performing social content
Experience creating clear, effective influencer briefs
Strong negotiation and relationship-management skills
Comfortable working with analytics, reporting systems, and campaign tracking
Experience implementing scalable systems and operational workflows
Familiarity with AI tools and automation to streamline influencer processes
Highly organised and capable of managing multiple campaigns simultaneously
Experience building and leading influencer teams

Benefits

Comp & perks

20 days PTO excluding bank holidays
Company Bonus
Medical, Vision and Dental Insurance
Generous Learning and development budget
Short-Term and Long-Term Disability Insurance
Life Insurance
401K
Work Remote
Monthly Uber coffee/bagel and lunch
Monthly Internet Stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcampaign executioncreator sourcingperformance-driven campaignsanalyticsreporting systemsoperational workflowscreative briefsnegotiationrelationship management

Soft Skills

strong creative instinctshighly organizedability to manage multiple campaignsrelationship-buildingleadershipcollaborationcommunicationproblem-solvingadaptabilitystrategic thinking