Perplexity

Solutions Product Marketing Manager

Perplexity

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $150,000 - $185,000 per year

About the role

  • Own vertical GTM as a system, not one-off campaigns
  • Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
  • Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
  • Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
  • Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
  • Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

Requirements

  • 5+ years of product marketing experience, B2B preferred
  • Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
  • Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
  • Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
  • Advanced proficiency using AI tools to drive marketing outcomes
  • Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work
Benefits
  • equity
  • health
  • dental
  • vision
  • retirement
  • fitness
  • commuter and dependent care accounts
  • comprehensive benefits program tailored to their region of residence
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategiespipeline measurementconversion ratesstorytellingwriting skillsAI tools
Soft Skills
collaborativelow-egofast-paced environmentownershipcommunication