Senior Marketing Manager

PERFORM: The Unsexy Truth about (Startup) Success

full-time

Posted on: 9/4/2025

Origin: • 🇬🇧 United Kingdom

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Senior

About the role

Develop the Minor Figures brand across the EMEA region and support growth in the UK and abroad
Own regional marketing plans: build annual and quarterly plans aligned to global strategy and local needs
Work with local sales leads and distributors to identify focus areas and high-impact moments
Manage regional budgets and allocate resources to drive value
Build and lead a small marketing team; set goals, give direction, and create an insight-led culture
Localise global campaigns: brief in-market creative and ensure delivery of regional activations
Partner closely with global marketing and commercial teams to align brand and deliver activations
Be the go-to brand contact for distributor teams; provide training, tools and ongoing support
Lead presence at events, festivals and industry gatherings; build brand love through partnerships and activations
Track performance and insights; use data to sharpen focus and inform next steps
Required on-site presence at Minor Figures HQ with minimum of two days in the office; travel as needed

Live and breathe their authenticity and individuality in everything that they do
Take pride in what they do, and inspire others to do the same
Sense of fun and adventure, hands on & a can-do approach
Not be phased by constant change and challenges; willing to adapt and implement solutions
Collaborate across teams and willingness to help in all areas of the business when needed
Approach every day like it’s day one; committed and open minded
Ability to build annual and quarterly marketing plans that serve global strategy and local market needs
Experience working with local sales leads and distributors to identify focus areas
Budget management and resource allocation for regional marketing
Experience leading and building a small marketing team; setting clear goals and direction
Experience localising global campaigns and briefing in-market creative (working with agencies or internal teams)
Cross-functional collaboration with global marketing and commercial leads
Distributor and partner enablement skills: training, tools, and brand execution support
Events and community management: trade shows, festivals, barista activations and partnerships
Performance tracking and insight-driven decision making
Flexibility to travel as required; able to be on-site a minimum of two days per week
Willingness to work generally 9:00am–5:30pm, with flexibility for workload and travel