
Account Executive, Accountant and Intermediary Partnerships
Penfold
full-time
Posted on:
Location Type: Office
Location: London • United Kingdom
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Salary
💰 £NaN per year
Tech Stack
About the role
- Close through accountants and intermediaries
- Own a pipeline of SDR-qualified meetings with accountants, bookkeepers, and IFAs
- Run high-impact first meetings focused on discovery, education, and influence
- Clearly articulate why Penfold is the best pension option for their clients
- Convert intermediaries into active referrers and advocates
- Consistently hit or exceed monthly and quarterly revenue targets driven by intermediary-led placements
- Run effective partner-led sales cycles
- Lead structure discovery to understand the intermediary’s client base, existing pension providers and pain points, decision criteria, and recommendation process
- Deliver tailored demos framed around client outcomes and compliance confidence
- Confidently handle objections around risk, regulation, trust, and switching
- Create urgency without pressure in a trust-based buying environment
- Work closely with SDRs and Partnerships
- Partner tightly with SDRs to ensure high-quality handover and strong meeting context
- Feedback on messaging, ICP quality, and common objections from accountants
- Help refine qualification criteria to improve conversion from meeting -> active partner
- Collaborate with Partnerships, Marketing, and Product to improve intermediary enablement
- Contribute to sales excellence
- Maintain accurate CRM hygiene, forecasting, and pipeline management
- Share insights from accountant and IFA conversations with the wider business
- Continuously improve how we sell to intermediaries as the channel scales
Requirements
- Proven experience as a B2B Account Executive or similar closing role
- Experience selling to accountants, bookkeepers, IFAs, or financial intermediaries
- A track record of hitting or exceeding targets in a consultative sales environment
- Strong discovery, objection-handling, and demo skills
- Confidence selling regulated, trust-based, or mission-critical products
Benefits
- Competitive salary – we proactively review salaries to ensure fairness and progression
- Meaningful share options – you’ll own a part of Penfold and share in our success
- 10% pension contribution each month that you don’t need to match (on top of your salary)
- Medical insurance – through Vitality, including private GPs, physio, counselling, and great discounts (think 50% off PureGym memberships, free Apple Watches, and more)
- Unlimited holidays – we trust you to get the work done and take breaks when needed
- Great office space (https://theministry.com) – our private office is run by the Ministry of Sound!
- Free company lunch every week (think Borough Market and Mercato Metropolitano!)
- Top-tier MacBook and WFH equipment to set you up for success
- Cycle to work scheme – buy a bike tax-free and spread the cost
- Learning & professional development – we support courses, events, and coaching to help everyone reach their goals
- Quarterly company socials – plus plenty of regular team meetups!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B salesconsultative salesobjection handlingdiscovery skillsdemo skillsCRM managementpipeline managementforecasting
Soft Skills
communicationcollaborationinfluencetrust-buildingadaptability