Penfold

Account Executive, Accountant and Intermediary Partnerships

Penfold

full-time

Posted on:

Location Type: Office

Location: LondonUnited Kingdom

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Salary

💰 £NaN per year

Tech Stack

About the role

  • Close through accountants and intermediaries
  • Own a pipeline of SDR-qualified meetings with accountants, bookkeepers, and IFAs
  • Run high-impact first meetings focused on discovery, education, and influence
  • Clearly articulate why Penfold is the best pension option for their clients
  • Convert intermediaries into active referrers and advocates
  • Consistently hit or exceed monthly and quarterly revenue targets driven by intermediary-led placements
  • Run effective partner-led sales cycles
  • Lead structure discovery to understand the intermediary’s client base, existing pension providers and pain points, decision criteria, and recommendation process
  • Deliver tailored demos framed around client outcomes and compliance confidence
  • Confidently handle objections around risk, regulation, trust, and switching
  • Create urgency without pressure in a trust-based buying environment
  • Work closely with SDRs and Partnerships
  • Partner tightly with SDRs to ensure high-quality handover and strong meeting context
  • Feedback on messaging, ICP quality, and common objections from accountants
  • Help refine qualification criteria to improve conversion from meeting -> active partner
  • Collaborate with Partnerships, Marketing, and Product to improve intermediary enablement
  • Contribute to sales excellence
  • Maintain accurate CRM hygiene, forecasting, and pipeline management
  • Share insights from accountant and IFA conversations with the wider business
  • Continuously improve how we sell to intermediaries as the channel scales

Requirements

  • Proven experience as a B2B Account Executive or similar closing role
  • Experience selling to accountants, bookkeepers, IFAs, or financial intermediaries
  • A track record of hitting or exceeding targets in a consultative sales environment
  • Strong discovery, objection-handling, and demo skills
  • Confidence selling regulated, trust-based, or mission-critical products
Benefits
  • Competitive salary – we proactively review salaries to ensure fairness and progression
  • Meaningful share options – you’ll own a part of Penfold and share in our success
  • 10% pension contribution each month that you don’t need to match (on top of your salary)
  • Medical insurance – through Vitality, including private GPs, physio, counselling, and great discounts (think 50% off PureGym memberships, free Apple Watches, and more)
  • Unlimited holidays – we trust you to get the work done and take breaks when needed
  • Great office space (https://theministry.com) – our private office is run by the Ministry of Sound!
  • Free company lunch every week (think Borough Market and Mercato Metropolitano!)
  • Top-tier MacBook and WFH equipment to set you up for success
  • Cycle to work scheme – buy a bike tax-free and spread the cost
  • Learning & professional development – we support courses, events, and coaching to help everyone reach their goals
  • Quarterly company socials – plus plenty of regular team meetups!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salesconsultative salesobjection handlingdiscovery skillsdemo skillsCRM managementpipeline managementforecasting
Soft Skills
communicationcollaborationinfluencetrust-buildingadaptability