PeakMade Real Estate

Operations

• Participate in the planning and implementation of the assigned community’s marketing plan
• Assist with leasing responsibilities to maximize occupancy
• Maintain an excellent customer service relationship by adhering to the Peak Simply Service Standards
• Maintain up-to-date knowledge of Company policies & procedures
• Assist in conducting training for property staff on Company policies & procedures
• Assist and complete Peak Leasing Experience with leasing staff
• Interview candidates for onsite positions and participate in the recruitment of new hires by making recommendations to the Property Manager/Regional Manager
• Assist in conducting training for part-time leasing consultants and property staff
• Assist in scheduling and managing part-time leasing consultants while working at a particular property
• Assist in addressing employee-related issues
• Assist in conducting performance appraisals for part-time leasing consultants and property staff
• Participate in property inspections, quarterly, move-in, and move out
• Assist the Property Manager or Regional Manager in supervising maintenance staff, and when necessary, directly scheduling property repairs with outside contractors
• Monitor maintenance service responses to ensure a high degree of resident satisfaction
• Coordinate preparation and processing of leases and related paperwork for approval by Property Manager or Regional Manager
• Ensure accurate record retention and property compliance with record retention policies for approval by Regional Manager
• Perform various administrative tasks as needed
• Assist in preparation of weekly and monthly reporting requirements
• Responsible for helping property meet budgeted revenues, expenses, and Net Operating Income
• Address complaints and resolve issues in a timely and professional fashion
• Serve as the primary manager of the property in the absence of the Property Manager or Assistant Manager; Fill in for open positions as necessary

National Operations Specialist

Director

• Develop and implement a national facilities strategy aligned with ownership and operational goals
• Standardize maintenance policies, procedures, and KPIs across all communities
• Partner with Operations, Asset Management, and Ownership groups to drive NOI and asset preservation
• Build scalable systems to support continued portfolio growth
• Oversee maintenance performance across multi-layered teams
• Ensure consistency in service delivery including work order completion and unit turn performance
• Drive adoption of centralized systems for maintenance tracking and reporting
• Oversee student turn planning, preparation and execution
• Lead planning and execution of capital programs
• Oversee large-scale renovations and system upgrades
• Establish capital planning frameworks and lifecycle strategies
• Manage vendor programs and procurement strategies
• Own facilities-related budgets (OPEX + CapEx)
• Track KPIs including cost per unit and service metrics
• Identify cost-saving initiatives
• Frequent interaction and collaboration with executive team and clients
• Lead regional maintenance directors and corporate teams
• Develop training programs and leadership pipelines
• Standardize hiring and performance management practices
• Ensure compliance with OSHA, EPA, and Fair Housing regulations
• Oversee safety programs and audits
• Manage emergency response procedures
• Establish national vendor partnerships
• Negotiate contracts and pricing structures
• Drive procurement efficiencies

Director of Facilities

Sales

• Oversee sales and marketing strategy for a portfolio of 15–25 student housing or multifamily properties across multiple markets, ensuring alignment with revenue, occupancy, and brand positioning goals
• Serve as a primary client-facing partner, clearly communicating performance insights, marketing strategy, and leasing progress while building strong client relationships and trust
• Analyze leasing performance metrics, pricing strategy, and revenue management trends to guide strategy and improve lead generation, lead-to-lease conversion, and occupancy outcomes
• Lead collaboration between Regional Managers, onsite teams, and centralized marketing teams to execute cohesive leasing and marketing strategies
• Provide oversight and direction for digital marketing strategy, including paid advertising, ILS performance, website optimization, and leasing funnel management
• Monitor portfolio leasing performance and identify early indicators of leasing challenges, implementing recovery strategies when necessary
• Develop and implement strategic leasing and marketing plans for focus assets, ensuring accountability and execution from onsite teams
• Conduct market research and competitive analysis to guide pricing, positioning, and marketing strategy across multiple markets
• Review and provide recommendations for marketing and advertising budgets, ensuring efficient spend aligned with leasing velocity and asset goals
• Lead and participate in Asset Strategy Reviews, Strategic Marketing Summits, and client strategy calls
• Support recruiting, training, and development of leasing managers and onsite sales teams
• Present insights, portfolio performance updates, and best practices during national meetings and internal strategy sessions
• Stay informed on emerging marketing, leasing, and digital trends impacting student housing and multifamily property performance
• Support lease-up or stabilization strategies for new developments or underperforming assets within the portfolio when applicable

Regional Sales Manager

Customer Support

• Execute the marketing strategy o Lead the execution of the property’s marketing plan to include:
• Outbound marketing, including large housing fairs, sponsorship events, etc.
• Resident and leasing events
• Organic social channels
• Email marketing campaigns
• Lead the stabilization of sales & marketing for transitions
• Aid in coordinating marketing campaigns, events, outbound marketing for properties onboarding to the Peak platform
• Responsible for the completion of sales and marketing tasks on the Transition Checklist
• Execute the renewal strategy to increase resident retention rates, refine and adjust the strategy as needed to meet each property’s unique needs.
• Drive online reputation and satisfaction survey engagement to maintain a strong brand reputation.
• Assist in nurturing leads and conducting in-person and virtual tours to convert leads at a higher pace.
• Manage lease paperwork and assist with move-in procedures according to Peak's guidelines.

National Operations Specialist

Director of Facilities

Regional Sales Manager

Senior Marketing Support Specialist