Pax2pay

Marketing

• Strategic Planning: Own the annual marketing roadmap, budget allocation, and ROI reporting.
• Senior Management Comms: Act as the primary marketing stakeholder in leadership meetings, translating complex marketing data into clear commercial outcomes for the CSO and Board.
• Market Differentiation: Conduct deep-dive competitive analysis to define our unique value proposition, ensuring our "why" is clear to the global travel market.
• Growth Marketing: Implement a data-led growth framework to optimise the conversion funnel, from initial awareness to product advocacy.
• Search & Optimisation: Oversee the SEO/SEM strategy, ensuring Pax2pay dominates search share-of-voice for travel-payment solutions.
• HubSpot Ownership: Act as the platform lead for HubSpot, architecting sophisticated automation, lead scoring, and multi-touch attribution models.
• Product Marketing: Partner with the Product team to launch new features; crucially, you must identify and flag when product-market fit is not working and lead the strategic pivot in messaging or targeting.
• Lifecycle Marketing: Design and oversee the end-to-end Content and Lifecycle strategy, ensuring we provide value at every stage of the B2B buyer journey.
• Brand Integrity: Ensure all high-impact content (white papers, case studies, and PR) reinforces our position as an industry thought leader.
• Work in lockstep with sales to ensure marketing activity directly fuels a high-quality sales pipeline.
• Manage relationships with external specialist agencies (SEO, PR, Design) to ensure maximum output and brand consistency.

Marketing Manager