Pax2pay

Marketing

• Reporting to the Head of Commercial
• Responsible for all external communications, utilising our marketing CRM and various marketing platforms
• Develop and execute inclusive digital marketing campaigns across different digital mediums, establishing measurable KPIs
• Partner with product, sales and customer service teams to develop a unified and impactful marketing communications strategy
• Strategically manage digital campaigns, meticulously monitoring performance, analysing data, and providing informed, data-driven recommendations
• Key involvement in the Go To Market strategy, facilitating and governing all projects to ensure all responsibilities and deliverables are met to a timeline, along with coordinating and planning all the marketing activity associated
• Responsible for managing websites and social media channels
• Optimise website performance, focusing on organic traffic, bounce rate, and conversion rates to enhance user experience and generate leads
• Manage marketing tools and systems for reporting and maintaining customer and lead databases
• Collaborate closely with the commercial team to provide essential sales support and tools, facilitating progress towards overall business development and account management objectives
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities
• Create and curate social media campaigns, including content creation, publishing, and community management
• Develop and execute email marketing campaigns with A/B testing
• Analyse analytics and engagement metrics to measure campaign performance
• Prepare and present monthly/quarterly reports to stakeholders

Marketing Executive – Maternity Cover