Senior Manager, DTC & Ecommerce
E.L.F. BEAUTY
VP, Global E-commerce
PAX
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 per year
Job Level
Lead
About the role
- Lead the e-commerce strategy, and lead business oversight, for the US, Canada and EU markets.
- Directly lead e-commerce financial oversight, revenue forecasting, and performance reporting.
- Lead demand generation and related promotional planning including paid media, SEO, and email marketing.
- Develop data-driven customer acquisition strategies and steer related agency engagement.
- Oversee e-commerce related technical platforms and related agency service providers.
- Build and execute a global growth marketing roadmap — including funnel optimization, A/B testing, retention programs, and loyalty strategies.
- Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition at efficient CAC.
- Partner with brand/creative to test messaging, landing pages, and conversion flows.
- Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV.
- Establish a culture of experimentation and data-driven iteration across campaigns and site experience.
- Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives.
- Mentor and develop direct reports while fostering a culture of accountability, innovation and impact.
- Provide performance updates and recommendations to the VP of Marketing and executive leadership.
Requirements
- 10+ years’ experience in e-commerce leadership, preferably in consumer electronics or related industries.
- Proven expertise managing e-commerce operations on Amazon Seller Central and Shopify.
- Advanced knowledge of modern digital advertising and demand generation strategies.
- Strong analytical and strategic mindset, with P&L ownership experience.
- Experience leading cross-functional and remote teams in a fast-paced environment.
- Excellent communication, presentation, and organizational skills.
- Bachelor’s degree required; MBA or similar preferred.
- Occasional travel to San Francisco, CA headquarters required.
Benefits
- Competitive compensation, equity & bi-annual performance reviews
- Fully funded comprehensive medical, dental, and vision coverage
- 401K plan
- Generous PTO policy
- Paid Parental Leave
- Monthly wellness reimbursement
- Cell Phone reimbursement
- Employee Purchase Program for discounted PAX devices
- Weekly catered lunch, endless snacks and beverages
- Dog Friendly HQ in the Mission District of San Francisco
- Employee Assistance Program including access to online legal support
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
e-commerce strategyfinancial oversightrevenue forecastingperformance reportingdemand generationSEOemail marketingA/B testinglifecycle marketingdigital merchandising
Soft skills
analytical mindsetstrategic mindsetcommunication skillspresentation skillsorganizational skillsmentoringleadershipaccountabilityinnovationimpact
Certifications
Bachelor's degreeMBA
