Manager, E-Commerce
Exemplis LLC
Cypress
Senior Manager, DTC & Ecommerce
E.L.F. BEAUTY
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $125,000 per year
Job Level
Senior
About the role
- Own and optimize Naturium.com and TikTok Shop — oversee daily merchandising, promotional execution, site operations, and CRO to deliver a best-in-class customer experience.
- Manage TikTok Shop agency partnership — lead agency relationship, strategy, and performance; oversee content, campaigns, and optimization to drive growth and profitability.
- Promotional Calendar Management — build and manage the DTC promotional calendar, ensuring flawless execution across all channels.
- CRO & Site Experience — lead site testing, UX improvements, and personalization efforts through data-driven insights to increase conversion, AOV, and retention.
- Innovation & Emerging Channels — identify and deploy cutting-edge tools, partnerships, and digital experiences that enhance acquisition and loyalty; be first to move on new digital retail opportunities.
- Cross-Channel Collaboration — partner with CRM, paid media, Amazon, operations, and retail teams to ensure alignment on creative, promotional, and performance goals across all digital touchpoints.
- Analytics & Insights — track and report on site performance, campaign results, and funnel optimization to inform strategy and drive continuous improvement.
- Project Leadership — manage DTC projects and site development timelines, coordinating with design, development, and marketing to ensure seamless execution.
Requirements
- 5+ years of DTC and e-commerce experience
- Bachelor’s degree in marketing, communications, or related field
- High proficiency with Shopify and its app ecosystem
- Experience managing TikTok Shop and agency partners
- Strong understanding of CRO tools and analytics (Google Analytics, Shopify Reports, Hotjar, VWO, or similar)
- Proficiency with Klaviyo, Attentive, Ordergroove, Smile.io, or similar retention tools
- Excellent project management skills; proficiency with Asana, Wrike, or similar tools
- Experience launching or scaling global DTC sites preferred
- Background in beauty/skincare or adjacent industries strongly preferred
- Exceptional attention to detail, operational precision, and creative problem-solving skills
- Highly collaborative, resourceful, and biased toward action and innovation
Benefits
- competitive pay and benefits
- bonus eligibility (200% of target over the last six fiscal years)
- equity
- flexible time off
- year-round half-day Fridays
- hybrid 3 day in office, 2 day at home work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
DTC experiencee-commerce experienceCRO toolsanalyticsproject managementsite testingUX improvementsdata-driven insightsretention strategiesdigital retail opportunities
Soft skills
attention to detailoperational precisioncreative problem-solvingcollaborationresourcefulnessinnovationleadershipcommunicationstrategic thinkingperformance management
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in related field