Ecommerce

• Lead the e-commerce strategy, and lead business oversight, for the US, Canada and EU markets.
• Directly lead e-commerce financial oversight, revenue forecasting, and performance reporting.
• Lead demand generation and related promotional planning including paid media, SEO, and email marketing.
• Develop data-driven customer acquisition strategies and steer related agency engagement.
• Oversee e-commerce related technical platforms and related agency service providers.
• Build and execute a global growth marketing roadmap — including funnel optimization, A/B testing, retention programs, and loyalty strategies.
• Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition at efficient CAC.
• Partner with brand/creative to test messaging, landing pages, and conversion flows.
• Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV.
• Establish a culture of experimentation and data-driven iteration across campaigns and site experience.
• Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives.
• Mentor and develop direct reports while fostering a culture of accountability, innovation and impact.
• Provide performance updates and recommendations to the VP of Marketing and executive leadership.

PAX

VP, Global E-commerce