Ecommerce

• Lead Shopify-powered, headless global storefronts across site merchandising, catalog, promotions, CRO, localization, and wholesale support
• Partner with engineering on the headless commerce roadmap and prioritize the backlog
• Direct Meta and Google paid media strategy and agencies in a restricted-category environment
• Own organic discovery through SEO/SEM, listings, and site visibility
• Manage the attribution and measurement stack, including Triple Whale, GA4, and Shopify, and optimize ROAS/ROI decisions
• Drive Klaviyo email performance, segmentation, personalization, and lifecycle strategies
• Build loyalty, rewards, referral, affiliate, creator-commerce, marketplace, and retail-to-DTC programs
• Own e-commerce compliance execution for age verification, shipping, payment processing, and state/country regulations
• Build demand forecasts with supply chain and finance and manage the DTC P&L against board-level targets
• Report performance and strategic recommendations to executive leadership and the board
• Lead, coach, and develop the internal team and agency, vendor, and platform partnerships

PAX

Director of E-Commerce