Director of E-Commerce

PAX

PAX Labs e-commerce director leading global cannabis DTC storefronts across the US, Canada, UK, and EU. Driving regulated-category growth, attribution, lifecycle marketing, and P&L performance.

Posted 8/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $145,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expert-level knowledge of Shopify and headless architectures, with a strong focus on e-commerce compliance, performance-driven strategies, and data-driven decision-making. Proven ability to lead teams, manage P&L, and optimize marketing efforts across multiple channels and regions.

Highest-signal resume keywords

Expert-Level Shopify KnowledgeHeadless Architecture ExperienceE-Commerce Compliance ExecutionAttribution and Analytics ProficiencyDTC P&L Accountability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-Commerce ManagementDigital MerchandisingLifecycle and Loyalty FunctionsSEO/SEM OptimizationData Analysis and InsightsEmail Marketing PerformanceAffiliate Program DevelopmentMulti-Store Commerce OperationsCohort AnalysisPerformance-Driven Strategy

Soft Skills

Leadership and Team DevelopmentStrategic CommunicationJudgment in Fast-Paced Environments

Tools & Technologies

ShopifyKlaviyoTriple WhaleGA4Builder.ioAsanaJira

Industry Keywords

DTCAge-Gated CategoriesCompliance RegulationsMarket-Specific ComplianceLocalizationVAT/DutiesMulti-Currency OperationsRestricted-Category Advertising

About the role

Key responsibilities & impact

Lead Shopify-powered, headless global storefronts across site merchandising, catalog, promotions, CRO, localization, and wholesale support
Partner with engineering on the headless commerce roadmap and prioritize the backlog
Direct Meta and Google paid media strategy and agencies in a restricted-category environment
Own organic discovery through SEO/SEM, listings, and site visibility
Manage the attribution and measurement stack, including Triple Whale, GA4, and Shopify, and optimize ROAS/ROI decisions
Drive Klaviyo email performance, segmentation, personalization, and lifecycle strategies
Build loyalty, rewards, referral, affiliate, creator-commerce, marketplace, and retail-to-DTC programs
Own e-commerce compliance execution for age verification, shipping, payment processing, and state/country regulations
Build demand forecasts with supply chain and finance and manage the DTC P&L against board-level targets
Report performance and strategic recommendations to executive leadership and the board
Lead, coach, and develop the internal team and agency, vendor, and platform partnerships

Requirements

What you’ll need

Full accountability for a DTC P&L
5+ years leading e-commerce, digital merchandising, or lifecycle and loyalty functions end-to-end in performance-driven consumer organizations
Expert-level Shopify knowledge
Experience with headless architectures such as Builder.io, Hydrogen, or API-driven storefronts
Experience operating multi-store, multi-currency, multi-region commerce
Hands-on fluency with modern attribution and analytics stacks, including Triple Whale or similar, GA4, and cohort analysis
Day-one comfort with Shopify, Builder.io, Klaviyo, and Asana/Jira
Experience operating Amazon, including Seller/Vendor Central, listing optimization, and marketplace advertising
Experience building or scaling affiliate and creator-commerce programs, such as Impact.com or similar networks
Meaningful experience in age-gated categories such as cannabis, CBD, hemp, alcohol, or nicotine
Familiarity with advertising restrictions, age verification, and shipping compliance
Experience running or meaningfully contributing to e-commerce across multiple countries, including localization, VAT/duties, regional fulfillment, and market-specific compliance
Ability to exercise judgment in fast-paced environments without perfect information
Experience managing lean teams and agencies
Ability to translate performance data into actionable insights and strategic recommendations for senior leadership and the board

Benefits

Comp & perks

Competitive compensation
Equity
Bi-annual performance reviews
Fully funded comprehensive medical, dental, and vision coverage
401K plan
Generous PTO policy
Paid Parental Leave
Monthly wellness reimbursement
Cell Phone reimbursement
Employee Purchase Program for discounted PAX devices
Weekly catered lunch, endless snacks and beverages
Dog Friendly HQ in the Mission District of San Francisco
Employee Assistance Program including access to online legal support