Pavilion

Revenue Operations

• Own Pavilion’s GTM systems including architecture, data integrity, workflows, and integrations.
• Ensure the tools, processes, and playbooks exist for Enrollment, Member Experience, and Marketing to operate efficiently and consistently.
• Evaluate and implement new tools—including AI-powered platforms—that enhance visibility, automation, and productivity across the revenue lifecycle.
• Build and maintain end-to-end revenue forecasting for member enrollment, churn, renewal, and expansion.
• Create dashboards and reporting that deliver actionable insights to leadership and functional teams.
• Ensure full visibility and data capture across the member journey—from application to activation to renewal.
• Partner with Finance on annual and quarterly planning, scenario modeling, and performance analysis.
• Design, document, and optimize key GTM processes (e.g. lead routing, application review, sales handoffs, onboarding workflows, retention and renewal motions, and more).
• Identify opportunities to introduce AI/automation and workflow optimization and own implementation.
• Equip Enrollment and Member Experience teams with enablement, tools, and data to maximize productivity and increase conversion and retention.
• Serve as the connective tissue between Revenue, Marketing, Product, Member Experience, and Finance.
• Quarterback Quarterly Business Reviews and partner with leadership to align strategy, roadmaps, and objectives.
• Support strategic initiatives such as onboarding improvements, new product launches, and pricing changes.

Director, Revenue Operations

Performance Marketing

• Own the member acquisition strategy and execution
• Develop integrated campaign strategies that leverage multiple channels (digital, events, community, partnerships, referrals) to drive awareness and conversion
• Build and manage the demand generation budget, ensuring efficient CAC and strong ROI across programs
• Collaborate with Sales and Member Experience teams to define ideal member profiles and qualification criteria
• Create testing roadmaps to continuously optimize conversion rates across the funnel
• Design and execute multi-touch campaigns targeting key personas (CROs, VPs of Sales, customer success leaders, marketing executives, etc.)
• Manage campaign calendars and cross-functional execution across Content, Design, Events, and Digital teams
• Oversee paid media strategy and execution (LinkedIn, Google, display, retargeting, etc.)
• Build email nurture programs that educate prospects on Pavilion's value and move them toward membership
• Leverage Pavilion's existing member community as a growth engine through referral programs, member stories, and advocacy initiatives
• Partner with Events and Chapter teams to use experiences (virtual events, chapter previews, flagship conferences) as conversion moments
• Monitor and optimize conversion rates at each funnel stage
• Create closed-loop reporting with Sales to track campaign influence and member source attribution
• Build dashboards to track demand gen performance: pipeline generated, CAC by channel, conversion rates, campaign ROI
• Conduct regular campaign post-mortems and share learnings across Marketing
• Analyze member acquisition data to identify trends, opportunities, and areas for improvement
• Test and optimize messaging, offers, landing pages, and CTAs to improve performance
• Provide regular reporting to leadership on pipeline health and forecast
• Partner with Sales to ensure lead quality, provide feedback loops, and align on target accounts.
• Work with Product Marketing to translate member value propositions into compelling campaign narratives.
• Collaborate with Content Marketing to develop assets (guides, webinars, tools) that support demand gen campaigns.
• Coordinate with Brand and Creative teams on campaign design and asset development.
• Align with Member Experience on onboarding and early member journey to improve conversion and retention.

Demand Generation Manager

Director

• Develop and execute strategies to activate Chapter Heads and Functional Group Leaders as effective ambassadors.
• Create toolkits, playbooks, and best practices that help them drive local engagement.
• Design incentives beyond current compensation to motivate increased member connection.
• Build a community of practice for peer learning across cities and functional groups.
• Manage all operational aspects including budget allocation, compensation calculations (% of membership ARR for Chapter Heads), reimbursements, and event logistics.
• Develop scalable systems that grow with our expanding network.
• Track performance metrics including event attendance, member introductions, channel engagement, and retention impact.
• Partner with ambassadors to create exceptional member experiences.
• Attend select chapter events to connect with members and support ambassadors.
• Train ambassadors on welcoming new members and facilitating meaningful connections.
• Collaborate with marketing and growth teams to leverage ambassadors for member acquisition and referral programs.

Senior Director, Community Ambassadors

Events

• Coordinate end-to-end logistics for Pavilion events, including venue sourcing, contracting, and scheduling.
• Manage the operational workflow for recurring events, including creation of event pages, attendee tracking, and communication timelines.
• Oversee menu planning, seating arrangements, and dietary accommodations in collaboration with venues.
• Ensure all event details are accurately documented in Pavilion’s systems (HubSpot, Hivebrite, Make, Slack automations, etc.).
• Support sponsor deliverables, including brand visibility, attendee introductions, and post-event reporting.
• Manage attendee outreach and communication cycles — including invitations, acceptances, reminders, and post-event follow-ups.
• Coordinate prep calls, email campaigns, and host communications to ensure alignment across all stakeholders.
• Update attendance, no-show, and feedback data in internal systems.
• Track and report on event metrics, budget adherence, and sponsor fulfillment outcomes.
• Identify and recommend process improvements to increase efficiency as event volume scales.

Director, Revenue Operations

Demand Generation Manager

Senior Director, Community Ambassadors

Events Coordinator