Pathfind

Marketing

• Lead annual and quarterly planning for marketing campaigns, content, and events
• Concept, write, and produce marketing content including LinkedIn posts, case stories, emails, blogs, and presentations
• Build and manage end-to-end marketing campaigns
• Collaborate with creative and digital teams for high-production deliverables such as video, photography, or designed materials
• Maintain editorial and campaign calendar that supports ongoing visibility and engagement
• Develop sales enablement tools including decks, RFP responses, one-pagers, and case studies
• Track, analyze and report on marketing performance
• Maintain organized content libraries, templates, and shared drives
• Document marketing processes, and best practices
• Collaborate with client service and production teams to capture success stories

Marketing Manager

Growth Marketing

• Build and strengthen client partnerships through consistent communication and follow-through
• Develop account plans and outreach priorities for existing accounts
• Represent Pathfinders at client meetings and trade shows

Partnership Growth Specialist

Director

• Leads efforts to grow existing partnerships by identifying upsell and cross-sell opportunities across active clients
• Shapes proposals and renewals into compelling, insight-driven stories that align agency expertise with client goals
• Oversees and leads Quarterly Business Reviews (QBRs) and annual planning sessions, translating data and insights into action
• Measures client satisfaction and drives a proactive approach to retention, renewal, and expansion
• Maintains awareness of account profitability and supports healthy margins through thoughtful scoping and resource planning
• Ensures new clients are set up for success from day one through structured immersion sessions and onboarding processes
• Partners with department leads to define success metrics and align collaboration expectations early
• Builds and maintains account plans that connect client goals to agency strategy
• Identifies new service opportunities (digital, data, influencer, sustainability, or AI-driven insights)
• Collaborates with department heads to align agency innovations and client growth initiatives
• Builds strong, multi-level relationships across client organizations—from day-to-day contacts to C-suite leaders
• Mentors and develops the Client Engagement team, setting clear expectations and accountability to performance standards

Client Engagement Director

Client Services Representative

• Own the financial health of the client portfolio
• Monitor utilization, burn, and margin; identify risks early and adjust as needed
• Ensure all client deliverables meet PF’s quality standards
• Track client satisfaction (NPS) and retention metrics, using insights to drive improvements
• Partner with client growth and production strategy on account planning, renewals, and expansion opportunities
• Serve as a trusted strategic partner and thought leader
• Ensure every client engagement runs smoothly from kickoff through delivery
• Oversee timelines, scope, and budgets, making sure projects are delivered on time and on budget
• Monitor workloads across accounts and align staffing to meet business needs
• Set clear expectations, coach for growth, and drive performance

Client Service Director

Manager

• Maintain, optimize, and document our portfolio of SaaS platforms and tools
• Own vendor relationships, renewals, licensing, and user provisioning
• Evaluate and recommend new technologies, integrations, and automations that improve efficiency and reduce friction
• Drive adoption by delivering training, refreshers, and maintaining clear user documentation
• Serve as the primary internal IT contact, providing baseline troubleshooting for employees (MacOS, hardware, software, networking, conferencing tools)
• Manage inventory and device lifecycle accountability
• Oversee office technology (WiFi, printers, conference room A/V), coordinating with MSP as needed
• Partner with MSP to ensure cybersecurity protocols and endpoint protection are consistently applied
• Complete client cybersecurity risk assessment questionnaires as required
• Own business continuity and disaster recovery planning (rarely activated, but accountable)
• Proactively identify opportunities for operational efficiency and present them to leadership

IT/Systems Manager

• Establish technical direction and execution
• Define and maintain technical standards, frameworks, and coding practices for the web development team
• Evaluate emerging tools, technologies, and workflows to improve performance, scalability, and quality
• Provide hands-on guidance during solution design, ensuring alignment with digital strategy and business needs
• Oversee software development and delivery
• Lead the planning, estimation, and execution of development projects from concept through deployment
• Partner with project management to ensure work is properly scoped, resourced, and delivered on time
• Support the team in troubleshooting, problem-solving, and iterative improvement across all client projects
• Oversee API integration
• Design and oversee the implementation of secure, efficient, and scalable API integrations between platforms
• Collaborate with internal teams and vendors to ensure integrations meet performance and compliance standards
• Identify opportunities to streamline workflows and improve data flow across systems
• Quality assurance
• Establish and enforce QA processes, including automated and manual testing
• Ensure the accuracy, security, and accessibility of all digital deliverables
• Lead post-launch reviews and continuous improvement initiatives
• Own documentation and knowledge sharing
• Create and maintain technical documentation, architecture diagrams, and development standards
• Foster a culture of learning through code reviews, tech talks, and mentoring
• Ensure knowledge is shared across teams to minimize single-points-of-failure
• Vendor Management
• Manage vendor relationships to ensure alignment with agency standards and project outcomes
• Develop vendor input and performance assessments to maintain quality and efficiency
• Negotiate scopes of work, rates, and timelines as needed
• P&L Ownership
• Partner with Digital and Operations leadership to forecast, track, and manage web-related budgets
• Balance resource allocation and outsourcing to optimize profitability
• Identify cost-saving opportunities without compromising quality or client experience
• LMA (Leadership, Management, Accountability)
• Lead a team of developers by setting clear expectations, providing coaching, and conducting regular check-ins
• Ensure team alignment with Pathfinders’ core values and the Digital department’s vision
• Drive accountability for deadlines, deliverables, and individual growth goals.

Marketing Manager

Partnership Growth Specialist

Client Engagement Director

Client Service Director

IT/Systems Manager

Associate Director – Web Development