Pathfind

Client Services Representative

• Own the financial health of the client portfolio
• Monitor utilization, burn, and margin; identify risks early and adjust as needed
• Ensure all client deliverables meet PF’s quality standards
• Track client satisfaction (NPS) and retention metrics, using insights to drive improvements
• Serve as a trusted strategic partner and thought leader
• Ensure every client engagement runs smoothly from kickoff through delivery
• Oversee timelines, scope, and budgets, making sure projects are delivered on time and on budget
• Monitor workloads across accounts and align staffing to meet business needs
• Set clear expectations, coach for growth, and drive performance across the team

Director of Client Services

Performance Marketing

• Oversee the development and execution of comprehensive, omni-channel media strategies aligned to client business objectives and broader marketing goals.
• Lead planning, execution, and optimization of media campaigns across traditional (TV, radio, print, OOH) and digital (paid search, paid social, programmatic, CTV, partnerships) channels.
• Ensure media strategies are integrated into a cohesive, unified approach that delivers consistent messaging and measurable impact.
• Collaborate cross-functionally with Account Services, Strategy, Creative, and Partnerships to define channel roles, success metrics, and budget allocation.
• Own omni-channel media performance focused on measurable, data-driven outcomes tied to ROI and business growth.
• Design and implement performance measurement systems, including goals, KPIs, benchmarks, and reporting expectations.
• Leverage data analytics to identify trends, insights, and optimization opportunities across campaigns and channels.
• Guide teams in continuous testing and learning (creative, audience targeting, channels, landing pages) to improve efficiency and effectiveness.
• Oversee media budgets, estimates, contracts, and scopes of work to ensure programs are delivered on time and within approved budgets.
• Present media strategies, performance insights, and recommendations clearly and confidently to clients and internal stakeholders.

Paid Media Manager

• Oversee the development and execution of comprehensive, omni-channel media strategies aligned to client business objectives and broader marketing goals.
• Lead planning, execution, and optimization of media campaigns across traditional (TV, radio, print, OOH) and digital (paid search, paid social, programmatic, CTV, partnerships) channels.
• Ensure media strategies are integrated into a cohesive, unified approach that delivers consistent messaging and measurable impact.
• Collaborate cross-functionally with Account Services, Strategy, Creative, and Partnerships to define channel roles, success metrics, and budget allocation.
• Champion innovative approaches to solve performance challenges and unlock growth opportunities for clients.
• Own omni-channel media performance with a focus on measurable, data-driven outcomes tied to ROI and business growth.
• Design and implement performance measurement systems, including goals, KPIs, benchmarks, and reporting expectations.
• Leverage data analytics to identify trends, insights, and optimization opportunities across campaigns and channels.
• Guide teams in continuous testing and learning (creative, audience targeting, channels, landing pages) to improve efficiency and effectiveness.
• Introduce and evolve tools, platforms, and processes that enhance monitoring, reporting, and optimization.
• Oversee media budgets, estimates, contracts, and scopes of work to ensure programs are delivered on time and within approved budgets.
• Partner with Account Services and the Group Director of Channel Marketing to manage vendor relationships and financial controls.
• Monitor media spend and ensure financial accuracy, including invoice review, reconciliation, and adherence to client approvals.
• Support forecasting and resource planning related to media initiatives.
• Present media strategies, performance insights, and recommendations clearly and confidently to clients and internal stakeholders.
• Serve as a trusted media advisor to clients, balancing strategic vision with practical execution.
• Contribute to new business development, including media strategy development and pitch participation.
• Represent Pathfinders professionally in written, verbal, and in-person engagements.
• Mentor and develop the Client Engagement team, setting clear expectations and accountability to performance standards.
• Collaborate with leadership to define strategic priorities and team goals.