Senior Product Marketing Manager
Path Robotics
full-time
Posted on:
Location Type: Remote
Location: Ohio • United States
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Job Level
About the role
- Own product positioning and messaging across all of Path’s products and capabilities. Develop and maintain the core narratives that differentiate us in the market.
- Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success.
- Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership.
- Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts.
- Develop deep competitive intelligence. Know the landscape cold—traditional automation, other robotics companies, manual welding operations—and translate that into actionable positioning.
- Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase.
- Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.
Requirements
- 5+ years of experience in product marketing, ideally at a B2B company or industrial/manufacturing technology environment
- Strong strategic thinking paired with hands-on execution. You can develop the GTM strategy and also write the battle card yourself.
- Excellent writing and storytelling skills. You can translate complex technical capabilities into clear, compelling narratives for different audiences.
- Experience with product launches, competitive positioning, and sales enablement in a technical product environment
Benefits
- Daily free lunch to keep you fueled and connected with the team
- Flexible PTO so you can take the time you need, when you need it
- Comprehensive medical, dental, and vision coverage
- 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total)
- 401(k) retirement plan through Empower
- Generous employee referral bonuses—help us grow our team!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategycontent creationsales enablementcompetitive analysisbuyer personasjourney mappingtechnical writingstorytellingmarket expansion
Soft Skills
strategic thinkinghands-on executioncommunicationcollaborationanalytical skillscreativityproblem-solvingadaptabilityattention to detailleadership