Path Robotics

Product Marketing

• Own product positioning and messaging across all of Path’s products and capabilities. Develop and maintain the core narratives that differentiate us in the market.
• Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success.
• Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership.
• Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts.
• Develop deep competitive intelligence. Know the landscape cold—traditional automation, other robotics companies, manual welding operations—and translate that into actionable positioning.
• Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase.
• Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.

Senior Product Marketing Manager