Pasa Sustainable Agriculture

Communications

• Develop and implement an organization-wide communications and marketing strategy
• Ensure communications consistently reflect Pasa's mission, strategic priorities, and organizational values
• Maintain and evolve Pasa's brand identity, messaging framework, and visual standards
• Develop annual communications plans aligned with organizational and departmental goals
• Identify new opportunities to increase visibility and audience engagement
• Lead marketing campaigns supporting educational programs, technical assistance, conferences, fundraising, research, and policy initiatives.
• Develop compelling stories that highlight farmer impact, staff expertise, and organizational outcomes.
• Collaborate across departments to identify stories that demonstrate measurable impact.
• Ensure communications effectively reach diverse audiences using appropriate platforms and messaging.
• Manage and continuously improve Pasa's website strategy, content, and user experience.
• Oversee email marketing strategy, including newsletters, event promotions, fundraising campaigns, and automated communications.
• Develop and manage social media strategy across platforms.
• Monitor digital analytics and recommend improvements based on audience engagement.
• Cultivate relationships with media outlets and journalists.
• Draft press releases, media advisories, opinion pieces, and public statements.
• Coordinate interviews and prepare organizational leaders as media spokespeople.
• Support rapid-response communications when needed.
• Partner closely with Development staff to create integrated fundraising campaigns.
• Develop donor communications, annual reports, impact reports, stewardship materials, and campaign messaging.
• Assist with grant proposal communications and grant reporting.
• Support organizational advocacy and policy communications.
• Write and edit high-quality content for multiple audiences and platforms.
• Develop publications, brochures, presentations, fact sheets, case studies, videos, and digital resources.
• Coordinate photography, videography, graphic design, and other creative services.
• Maintain editorial calendars and publication schedules.
• Ensure consistency of messaging and visual identity across all communications.
• Develop templates, style guides, and communication standards.
• Support staff with communication planning and messaging.
• Establish communications metrics and key performance indicators.
• Analyze campaign performance and audience engagement.
• Recommend improvements based on data and organizational priorities.
• Stay current on communications, accessibility, marketing, and nonprofit best practices.
• Coordinate the work of communications staff, interns, contractors, freelancers, photographers, designers, and web developers.
• Foster collaboration across departments to ensure communications are integrated into organizational planning.
• Manage communications projects from concept through completion.

Communications & Marketing Lead

Events

• Ensure that our events are serving our core program goals, anti-oppression principles, grant deliverables, fundraising needs, and the needs and interests of our diverse audiences
• Provide leadership and support to the Events Team while advancing strategic initiatives that strengthen and expand the organization’s events program
• Collaborate with internal and external stakeholders on long-term planning, program development, and other high-level organizational priorities
• Develop and support the implementation of a cross-programmatic, mission and vision aligned event strategic plan
• In coordination with the finance team, develop and manage the programmatic budget for all events programming, including the annual conference budget
• Provide day-of-event support, including technical support for virtual events
• Monitor and evaluate staff and attendee feedback to ensure programming is responsive and iteratively improved
• Maintain registration systems for conference and year-round events
• Support financial assistance systems, including communication, tracking, and reporting
• Support grant reporting
• Coordinate logistical support for meetings and events for cohort meetings, partner events, staff retreats, team trainings, etc.
• Provide timely and friendly technical and administrative assistance to attendees, partners, and Pasa staff through email, phone, and virtual meetings
• Represent Pasa on external boards and committees
• Develop and manage a system for tracking, maintaining, and procuring event and meeting supplies, which will require collaboration with our communications team to ensure consistent availability of marketing materials
• Provide support to various parts of the Conference, including programming, exhibitor support, the Kids Program, social offerings, and volunteer coordination
• Meet regularly with internal teams

Communications & Marketing Lead

Events Coordinator