Communications & Marketing Lead

Pasa Sustainable Agriculture

Communications & Marketing Lead advancing Pasa's mission through compelling storytelling and brand strategies. Responsible for integrated marketing efforts to elevate farmers' voices and visibility.

Posted 7/30/2026full-timeHarrisburg • Pennsylvania • 🇺🇸 United StatesSenior💰 $78,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing comprehensive communications and marketing strategies that align with organizational goals. Proficient in managing digital platforms, crafting compelling narratives, and utilizing analytics to enhance audience engagement and visibility.

Highest-signal resume keywords

Communications Strategy DevelopmentIntegrated Marketing Campaign ManagementWebsite ManagementExceptional Writing and Editing SkillsDigital Analytics Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CommunicationsMarketingStorytellingProject ManagementDigital MarketingEmail MarketingSocial Media ManagementContent DevelopmentGrant Proposal CommunicationsAudience Engagement

Soft Skills

Attention to DetailCollaborationOrganizational SkillsAdaptabilityCommitment to Anti-Oppression

Tools & Technologies

Email Marketing PlatformsWebsite Content Management SystemsSocial Media PlatformsDigital Analytics ToolsGraphic Design Software

Industry Keywords

Nonprofit CommunicationsBrand IdentityMedia RelationsFundraising CampaignsPublic Relations

About the role

Key responsibilities & impact

Develop and implement an organization-wide communications and marketing strategy
Ensure communications consistently reflect Pasa's mission, strategic priorities, and organizational values
Maintain and evolve Pasa's brand identity, messaging framework, and visual standards
Develop annual communications plans aligned with organizational and departmental goals
Identify new opportunities to increase visibility and audience engagement
Lead marketing campaigns supporting educational programs, technical assistance, conferences, fundraising, research, and policy initiatives.
Develop compelling stories that highlight farmer impact, staff expertise, and organizational outcomes.
Collaborate across departments to identify stories that demonstrate measurable impact.
Ensure communications effectively reach diverse audiences using appropriate platforms and messaging.
Manage and continuously improve Pasa's website strategy, content, and user experience.
Oversee email marketing strategy, including newsletters, event promotions, fundraising campaigns, and automated communications.
Develop and manage social media strategy across platforms.
Monitor digital analytics and recommend improvements based on audience engagement.
Cultivate relationships with media outlets and journalists.
Draft press releases, media advisories, opinion pieces, and public statements.
Coordinate interviews and prepare organizational leaders as media spokespeople.
Support rapid-response communications when needed.
Partner closely with Development staff to create integrated fundraising campaigns.
Develop donor communications, annual reports, impact reports, stewardship materials, and campaign messaging.
Assist with grant proposal communications and grant reporting.
Support organizational advocacy and policy communications.
Write and edit high-quality content for multiple audiences and platforms.
Develop publications, brochures, presentations, fact sheets, case studies, videos, and digital resources.
Coordinate photography, videography, graphic design, and other creative services.
Maintain editorial calendars and publication schedules.
Ensure consistency of messaging and visual identity across all communications.
Develop templates, style guides, and communication standards.
Support staff with communication planning and messaging.
Establish communications metrics and key performance indicators.
Analyze campaign performance and audience engagement.
Recommend improvements based on data and organizational priorities.
Stay current on communications, accessibility, marketing, and nonprofit best practices.
Coordinate the work of communications staff, interns, contractors, freelancers, photographers, designers, and web developers.
Foster collaboration across departments to ensure communications are integrated into organizational planning.
Manage communications projects from concept through completion.

Requirements

What you’ll need

Bachelor's degree or equivalent professional experience in communications, marketing, journalism, public relations, or related field
Five or more years of progressively responsible communications or marketing experience
Exceptional writing, editing, and storytelling skills
Experience managing websites, email marketing platforms, social media, and digital marketing
Experience leading integrated marketing campaigns
Strong project management and organizational skills
Ability to translate complex technical information into clear, engaging language
Experience using analytics to improve communications performance
Commitment to advancing the principles of anti-oppression
Ability to manage multiple priorities while maintaining high attention to detail.
Passion for Pasa’s mission

Benefits

Comp & perks

Health insurance
Vision insurance
Dental insurance
401K retirement match
Flexible scheduling
15 paid holidays
Generous leave policy
Wellness plan contributions
Work computer and peripherals provided
Travel expenses and mileage reimbursement