Pareto Publishing

Email Marketing Manager

• Oversee the successful execution of email marketing campaigns for clients.
• Serve as the primary point of contact for clients following contract execution.
• Take over client relationships from the sales team and ensure a smooth onboarding process.
• Build strong, long-term relationships with clients and maintain a high level of client satisfaction.
• Manage client expectations regarding campaign timelines, performance, and deliverables.
• Conduct regular performance reviews and status updates with clients.
• Identify opportunities for account growth and renewal.
• Coordinate campaign launches with internal scheduling and operations teams.
• Ensure all campaign assets, targeting requirements, and technical specifications are received and approved.
• Monitor campaign pacing and delivery throughout the campaign lifecycle.
• Analyze campaign results and recommend optimization opportunities.
• Manage campaign reconciliations and delivery reporting.

Campaign Delivery Manager – Email Marketing, Client Success

Lead Generation

• Purchase and manage email lead generation campaigns from publishers, newsletter operators, and lead providers.
• Identify, negotiate, and optimize direct media buying opportunities in the finance and investment space.
• Develop and scale lead generation campaigns across:
• Google Ads
• YouTube Ads
• Meta (Facebook & Instagram)
• LinkedIn
• Native advertising platforms
• Additional paid acquisition channels
• Build and manage retargeting campaigns to maximize conversion rates and improve lead quality.
• Monitor campaign performance and optimize for CPL, CPA, lead quality, and ROI.
• Conduct audience testing, creative testing, and landing page optimization.
• Analyze traffic sources and lead performance to identify opportunities for scaling.
• Work closely with sales and operations teams to ensure lead quality meets business objectives.
• Manage advertising budgets and allocate spend across channels based on performance.
• Track and report on campaign metrics and provide recommendations for improvement.

Media Buyer – Financial & Investment Lead Generation

Sales

• Identify, prospect, and acquire new clients among Canadian small-cap public companies and crowdfunding-funded businesses.
• Sell Investor Relations programs, shareholder engagement services, and related capital markets solutions.
• Leverage existing relationships and industry contacts to generate qualified opportunities.
• Develop and maintain relationships with:
• - CEOs
• - CFOs
• - Investor Relations Officers
• - Board members
• - Capital markets professionals
• Conduct client meetings both virtually and in person.
• Travel regularly to meet prospects and clients across Canada.
• Attend industry conferences, investor events, and capital markets gatherings to generate leads and build relationships.
• Represent the company within the Canadian investment and small-cap ecosystem.
• Build and manage a robust sales pipeline from initial contact through contract execution.
• Collaborate with internal teams to develop proposals and client solutions.
• Maintain accurate records of sales activities, opportunities, and client interactions.

Campaign Delivery Manager – Email Marketing, Client Success

Media Buyer – Financial & Investment Lead Generation

Director of Investor Relations, Sales