Media Buyer – Financial & Investment Lead Generation

Pareto Publishing

Media Buyer focusing on email lead generation campaigns in financial services. Developing and managing campaigns across multiple paid media channels and optimizing for lead quality and costs.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Purchase and manage email lead generation campaigns from publishers, newsletter operators, and lead providers.
Identify, negotiate, and optimize direct media buying opportunities in the finance and investment space.
Develop and scale lead generation campaigns across:
Google Ads
YouTube Ads
Meta (Facebook & Instagram)
LinkedIn
Native advertising platforms
Additional paid acquisition channels
Build and manage retargeting campaigns to maximize conversion rates and improve lead quality.
Monitor campaign performance and optimize for CPL, CPA, lead quality, and ROI.
Conduct audience testing, creative testing, and landing page optimization.
Analyze traffic sources and lead performance to identify opportunities for scaling.
Work closely with sales and operations teams to ensure lead quality meets business objectives.
Manage advertising budgets and allocate spend across channels based on performance.
Track and report on campaign metrics and provide recommendations for improvement.

Requirements

What you’ll need

3+ years of experience in media buying, performance marketing, or lead generation.
Proven experience generating leads in financial services, investing, fintech, insurance, or related verticals.
Experience purchasing leads or negotiating direct media buys with publishers and list owners.
Strong hands-on experience with Google Ads, Meta Ads, and YouTube advertising.
Experience building and optimizing retargeting campaigns.
Strong understanding of conversion tracking, attribution, pixels, and analytics platforms.
Analytical mindset with the ability to make data-driven decisions.
Excellent negotiation and relationship management skills.
Comfortable working in a fast-paced, performance-focused environment.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Pareto Publishing Website LinkedIn All Job Openings 11 - 50 employees ☁️ SaaS 🤖 Artificial Intelligence Marketing
SaaS
Artificial Intelligence Pareto Publishing is a company driven by advanced technology to create meaningful connections through precision-targeted email campaigns. Employing its MEGAML segmentation technology and proprietary tracking tools, Pareto Publishing specializes in optimizing audience engagement for brands by marrying cutting-edge data analytics with a focus on brand trust and loyalty. Known for innovations in email marketing, the company prides itself on preserving user privacy while offering a superior subscriber experience. Founded on the principles of empowering brands with data-driven insights, Pareto offers tailored and impactful marketing solutions that evolve with continuous optimization. Media Buyer – Financial & Investment Lead Generation 🔥 6 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🎣 Lead Generation Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Purchase and manage email lead generation campaigns from publishers, newsletter operators, and lead providers.
Identify, negotiate, and optimize direct media buying opportunities in the finance and investment space.
Develop and scale lead generation campaigns across:
Google Ads
YouTube Ads
Meta (Facebook & Instagram)
LinkedIn
Native advertising platforms
Additional paid acquisition channels
Build and manage retargeting campaigns to maximize conversion rates and improve lead quality.
Monitor campaign performance and optimize for CPL, CPA, lead quality, and ROI.
Conduct audience testing, creative testing, and landing page optimization.
Analyze traffic sources and lead performance to identify opportunities for scaling.
Work closely with sales and operations teams to ensure lead quality meets business objectives.
Manage advertising budgets and allocate spend across channels based on performance.
Track and report on campaign metrics and provide recommendations for improvement. 🎯 Requirements
3+ years of experience in media buying, performance marketing, or lead generation.
Proven experience generating leads in financial services, investing, fintech, insurance, or related verticals.
Experience purchasing leads or negotiating direct media buys with publishers and list owners.
Strong hands-on experience with Google Ads, Meta Ads, and YouTube advertising.
Experience building and optimizing retargeting campaigns.
Strong understanding of conversion tracking, attribution, pixels, and analytics platforms.
Analytical mindset with the ability to make data-driven decisions.
Excellent negotiation and relationship management skills.
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Hard Skills & Tools

media buyingperformance marketinglead generationGoogle AdsYouTube AdsMeta Adsretargeting campaignsconversion trackingattributionanalytics

Soft Skills

negotiationrelationship managementanalytical mindsetdata-driven decision makingadaptabilitycommunicationcollaborationproblem solvingtime managementattention to detail