Parcelhero

Product Manager

• Define and own the overall product vision, strategy, and roadmap, aligned with company goals and market opportunities.
• Act as the bridge between sales, marketing, engineering, and customer support, ensuring product decisions balance commercial and technical needs.
• Represent product in engineering meetings, working closely with developers to prioritise features, resolve trade-offs, and ensure timely, high-quality delivery.
• Conduct customer research and competitive analysis to identify opportunities, shape features, and drive adoption.
• Work with marketing and sales teams to ensure successful product launches, positioning, and sales enablement.
• Define KPIs, analyse usage and adoption metrics, and continuously optimise the product based on insights.
• Build and lead a high-performing product team as the function scales.

Head of Product, PT

Performance Marketing

• ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.
• What will you be doing?
• Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
• Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
• Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
• Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.
• Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.