Parachute Health

Director of Product Marketing

Parachute Health

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Salary

💰 $140,000 - $195,000 per year

Job Level

Lead

About the role

  • Crafting compelling product narratives and positioning
  • Leading cross-functional commercialization efforts
  • Accelerating our product-led growth strategy
  • Guiding packaging decisions
  • Mentoring 1-2 PMMs
  • Synthesize market trends, competitive intelligence, and user feedback to inform positioning
  • Partner with Product to ensure market perspectives influence roadmap priorities
  • Develop differentiated messaging frameworks that resonate with target personas
  • Lead strategic thinking around product bundling and portfolio positioning
  • Set vision and strategic direction for user education and in-app campaigns
  • Guide development of scalable user activation and retention frameworks
  • Establish metrics and success criteria for product adoption and PLG initiatives
  • Own the launch framework and go-to-market playbook for major releases
  • Orchestrate cross-functional launch readiness and commercial planning
  • Define launch tiering methodology and resource allocation
  • Ensure consistent positioning and messaging across launch activities
  • Develop pricing frameworks that align with customer value perception
  • Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution
  • Mentor PMM associate(s) to support their career growth and Marketing team goals
  • Establish clear roles and processes between PMM, Product, Sales, and Marketing
  • Create systems that enable your team to scale content production, delivery, and enablement
  • Drive executive-level communication and stakeholder alignment

Requirements

  • 7+ years in Product Marketing with progressive leadership experience
  • Strong background in B2B SaaS, with PLG experience
  • Track record of successfully leading major product launches
  • Experience developing GTM strategies that drive measurable adoption
  • Proven ability to collaborate effectively with Product leadership
  • Experience building or guiding user education strategies
  • Experience working with AI-powered products and positioning automation
  • Strong leadership skills with experience mentoring PMM talent
  • Strategic thinking around packaging, positioning, and pricing
  • You must reside in the United States
Benefits
  • Medical, Dental, and Vision Coverage
  • 401(k) Retirement Plan
  • Equity Incentive Plan
  • Remote-First Company with a NYC office, offering a physical workspace for our greater New York City area employees.
  • Annual Company Wide Bonus (up to 15%)
  • Flexible Vacation Policy
  • Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
  • Monthly Internet Stipend
  • Annual Home Office Stipend
  • Co-Working Space Reimbursement
  • Annual stipend for education and development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingproduct-led growth (PLG)go-to-market (GTM) strategiesuser education strategiespricing frameworksproduct launchescompetitive intelligencemessaging frameworksmarket trends synthesisB2B SaaS
Soft skills
leadershipmentoringstrategic thinkingcollaborationcommunicationstakeholder alignmentcross-functional teamworkguidancevision settingorganizational skills