paper republic

Social Media Manager

paper republic

full-time

Posted on:

Location Type: Hybrid

Location: Vienna • Austria

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Salary

💰 €2,530 per month

About the role

  • Define and own the overall social media strategy, ensuring alignment with brand positioning, marketing goals, and business objectives.
  • Oversee all social media channels with a combined audience of 400,000+ followers, ensuring consistency, quality, and relevance across platforms.
  • Lead, mentor, and guide our social media team.
  • Translate brand values, craftsmanship, leather, notebooks, and storytelling, into a clear content framework that guides all creative output.
  • Collaborate closely with the CMO, contributing to campaign planning, launches, and long-term growth strategies.
  • Set KPIs, monitor performance, and analyze results, turning insights into actionable recommendations and continuous improvement.
  • Ensure operational excellence, from content planning and workflows to publishing rhythms and platform best practices.
  • Stay ahead of platform trends and audience behavior, evaluating what to adopt strategically rather than chasing every trend.
  • Act as the key decision-maker for social media, balancing creativity with structure, data, and brand integrity.

Requirements

  • Proven experience managing social media at a strategic or lead level, ideally for a lifestyle, premium, or design-driven brand.
  • Understanding how strong social media performance supports brand building, community growth, and commercial success.
  • Experienced in leading or coordinating teams, giving clear direction while empowering others to do their best work.
  • Highly comfortable with performance tracking, KPIs, and reporting, and know how to turn data into strategy.
  • Deep understanding of platform dynamics, audience psychology, and content ecosystems.
  • Structured, proactive, and solution-oriented, with a strong sense of ownership.
  • Curious by nature and genuinely interested in craftsmanship, storytelling, and culture.
Benefits
  • A fulfilling role in a young, innovative, and international team that values your creativity.
  • Integration into a dynamic, fast-growing company, where every day brings new opportunities and challenges.
  • Unique paper republic workspaces in the heart of Vienna, shared with our manufacturing, design, and retail teams.
  • Happiness events, summer parties, after-work events, brunches, and outings.
  • Employee benefits, including a 50% discount on all our products.
  • An education training budget.
  • A 50% discount on myClubs memberships.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategyperformance trackingKPI settingcontent planningdata analysiscontent framework developmentcampaign planningaudience behavior evaluationtrend analysis
Soft Skills
leadershipmentoringcollaborationcommunicationproactive problem-solvingownershipcreativitystrategic thinking