Senior Product Data Analyst
PandaDoc
PandasPythonSQLTableau
Job Level
Mid-LevelSenior
Tech Stack
PandasTableau
About the role
- Own and lead end-to-end SEO strategy to drive organic growth, improve organic market share, and increase SEO-driven pipeline
- Work closely with Demand Generation, Web and Brand marketing teams to create content strategy that drives organic traffic and delivers on business goals
- Oversee holistic on-page optimization including meta tags, headings, content structure, schema markup, FAQs, authorship tags, and internal linking
- Conduct keyword research and optimize content; gather feedback from Sales and Brand collaborators to influence keywords and topics
- Track and analyze performance, make data-driven decisions to optimize engagement, conversions, and pipeline
- Leverage Google Analytics, Looker Studio, Tableau and Salesforce data to track KPIs, measure ROI, and produce actionable insights
- Use Google Search Console to optimize indexing, diagnose issues, and ensure search visibility
- Monitor SEO trends and algorithm updates and adapt strategies accordingly
- Conduct competitor analysis to benchmark performance and identify growth opportunities
- Coordinate with GEO-focused partner agency to run tests for improving brand visibility in LLMs like ChatGPT, Perplexity, and Claude
- Collaborate with the localization team to prioritize pages for localization and provide international keyword recommendations
- Report to the Head of SEO; act as an individual contributor guiding cross-functional teams to execute SEO initiatives
Requirements
- 5+ years experience leading SEO strategy, ideally as an SEO Manager for a B2B business or similar position
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices
- Demonstrated experience using key SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.)
- Track record of managing successful SEO campaigns with measurable results on pipeline / revenue
- Excitement around rapid experimentation and learning
- Desire to be on the cutting edge of LLM optimization and ongoing curiosity of the LLM landscape
- Proficiency in keyword research, on-page and off-page optimization, and technical SEO
- Basic knowledge of HTML and CSS
- Exceptional analytical skills with the ability to turn data into strategy
- Strong communication, leadership, and project management skills
- Familiarity with UX/UI principles and their impact on SEO
- Experience with international SEO strategies and conducting in-language keyword research
- Preferred: Experience managing an SEO team and/or agency partners
- Preferred: Expertise in schema markup and structured data
- Preferred: Knowledge of content marketing integration with SEO strategies
- Preferred: Experience working within Contentful CMS
