PandaDoc

SEO Manager

PandaDoc

full-time

Posted on:

Location: 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

PandasTableau

About the role

  • Own and lead end-to-end SEO strategy to drive organic growth, improve organic market share, and increase SEO-driven pipeline
  • Work closely with Demand Generation, Web and Brand marketing teams to create content strategy that drives organic traffic and delivers on business goals
  • Oversee holistic on-page optimization including meta tags, headings, content structure, schema markup, FAQs, authorship tags, and internal linking
  • Conduct keyword research and optimize content; gather feedback from Sales and Brand collaborators to influence keywords and topics
  • Track and analyze performance, make data-driven decisions to optimize engagement, conversions, and pipeline
  • Leverage Google Analytics, Looker Studio, Tableau and Salesforce data to track KPIs, measure ROI, and produce actionable insights
  • Use Google Search Console to optimize indexing, diagnose issues, and ensure search visibility
  • Monitor SEO trends and algorithm updates and adapt strategies accordingly
  • Conduct competitor analysis to benchmark performance and identify growth opportunities
  • Coordinate with GEO-focused partner agency to run tests for improving brand visibility in LLMs like ChatGPT, Perplexity, and Claude
  • Collaborate with the localization team to prioritize pages for localization and provide international keyword recommendations
  • Report to the Head of SEO; act as an individual contributor guiding cross-functional teams to execute SEO initiatives

Requirements

  • 5+ years experience leading SEO strategy, ideally as an SEO Manager for a B2B business or similar position
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices
  • Demonstrated experience using key SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.)
  • Track record of managing successful SEO campaigns with measurable results on pipeline / revenue
  • Excitement around rapid experimentation and learning
  • Desire to be on the cutting edge of LLM optimization and ongoing curiosity of the LLM landscape
  • Proficiency in keyword research, on-page and off-page optimization, and technical SEO
  • Basic knowledge of HTML and CSS
  • Exceptional analytical skills with the ability to turn data into strategy
  • Strong communication, leadership, and project management skills
  • Familiarity with UX/UI principles and their impact on SEO
  • Experience with international SEO strategies and conducting in-language keyword research
  • Preferred: Experience managing an SEO team and/or agency partners
  • Preferred: Expertise in schema markup and structured data
  • Preferred: Knowledge of content marketing integration with SEO strategies
  • Preferred: Experience working within Contentful CMS
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