Paleovalley

Conversion Rate Optimizer

• Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission
• Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems
• Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility)
• Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows
• Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting
• Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools
• Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests
• Communicate insights and recommendations clearly to stakeholders and leadership
• Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences
• Help shape a digital experience that supports both rapid DTC growth and expanding retail presence
• Stay current on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery.

Web Experience Manager, CRO

Account Executive

• Build the market and the sales motion
• Develop and execute an outbound B2B sales strategy for bone meal, tallow, and other by-products across agriculture, animal feed, pet food, supplement, food manufacturing, and foodservice industries.
• Research, identify, and prioritize target accounts nationwide, creating and refining an Ideal Customer Profile (ICP) across multiple industries and use cases.
• Build a repeatable sales playbook from the ground up, including outreach messaging, qualification criteria, discovery approach, pricing conversations, objection handling, and follow-up cadence.
• Generate pipeline through proactive prospecting, relationship mapping, referrals, trade shows, and industry networking.
• Own the full sales cycle
• Manage the entire sales process from first contact through close: outreach, discovery, education, quoting, negotiation, and account handoff.
• Develop long-term, trust-based relationships with buyers, procurement teams, operators, manufacturers, and distributors.
• Clearly communicate product value in markets where customers care deeply about sourcing integrity, consistency, specifications, reliability, and long-term partnership, not just price.

Web Experience Manager, CRO

Senior B2B Sales Representative, Ingredient and By-Products