Paleovalley

Marketing

• Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
• Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
• Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
• Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
• Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
• Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
• Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
• Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
• Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
• Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
• Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.

Retention & Lifecycle Marketing Manager

Brand Designer

• Lead the Visual Brand & Creative Direction
• Own and evolve the visual identity and design systems across Paleovalley and Wild Pastures
• Ensure all creative aligns with established brand strategy, story, and positioning
• Act as the guardian of visual consistency and quality across all channels
• Translate brand strategy into clear, scalable creative direction
• Own Visual Brand Cohesion Across the Business
• Ensure a consistent and unified visual experience across all customer touchpoints
• Align creative across Growth, Retention, Ecommerce, and Retail teams
• Identify and correct inconsistencies in design, layout, photography, and visual tone
• Ensure both brands feel cohesive at a portfolio level while maintaining distinct identities
• Bridge the gap between brand storytelling and visual execution
• Translate Brand Strategy into Creative Execution
• Partner with leadership to bring brand strategy and rebrand efforts to life visually
• Develop creative concepts for campaigns, product launches, and key marketing initiatives
• Ensure campaigns are visually cohesive across digital, retail, and omnichannel touchpoints
• Elevate creative quality while maintaining alignment with performance goals
• Drive Creative Across Growth, Retention, and Retail
• Partner closely with Growth (paid media), Retention (lifecycle), Ecommerce, and Retail teams
• Provide creative direction across paid media, email/SMS, website, landing pages, Amazon, and retail
• Ensure creative execution remains cohesive across all touchpoints
• Collaborate with Growth teams to iterate on performance-driven creative, balancing conversion goals with long-term brand evolution
• Understand where creative should flex for performance and where consistency matters most, making intentional trade-offs
• Build Brand Systems, Packaging & Retail Creative
• Establish scalable brand guidelines, creative playbooks, and design systems
• Oversee packaging design and retail creative to ensure strong shelf presence
• Develop visual systems that scale across product lines and retail environments
• Lead and Scale the Creative Function
• Serve as the central creative authority across the organization
• Lead and mentor designers and creative contributors (current and future)
• Establish clear creative processes, workflows, and production standards
• Be both strategic and hands-on — capable of directing and executing when needed
• Help scale the creative function as the business grows

Retention & Lifecycle Marketing Manager

Creative Director, Brand Design