Paleovalley

Marketing

• Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
• Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
• Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
• Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
• Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
• Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
• Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
• Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
• Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
• Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
• Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.

Lifecycle Marketing Manager

Data Analyst

• Analyze marketing, acquisition, and lifecycle performance data, including repurchase rates, customer retention, funnel drop-offs, and LTV trends
• Build, maintain, and optimize Mixpanel dashboards, funnels, and behavioral reports
• Diagnose and resolve tracking issues across pixels, scripts, UTMs, events, and server-side integrations (Meta CAPI, TikTok Events API, Mixpanel server-side)
• Develop unified reporting and dashboards that combine data from Shopify, Mixpanel, GA4, Klaviyo, MySQL, and ad platforms
• Identify insights that drive improvements in ROAS, retention, acquisition efficiency, and customer experience
• Partner with paid media, email, demand and supply planners, and product teams to refine KPIs, improve tracking, and establish clean data flows
• Conduct regular data quality checks and maintain processes that ensure accuracy, consistency, and reliable attribution
• Translate complex analytical findings into simple, actionable insights for stakeholders across the company

Marketing Analytics Manager

Conversion Rate Optimizer

• Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission
• Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems
• Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility)
• Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows
• Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting
• Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools
• Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests
• Communicate insights and recommendations clearly to stakeholders and leadership
• Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences
• Help shape a digital experience that supports both rapid DTC growth and expanding retail presence
• Stay current on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery.

Web Experience Manager, CRO

Account Executive

• Build the market and the sales motion
• Develop and execute an outbound B2B sales strategy for bone meal, tallow, and other by-products across agriculture, animal feed, pet food, supplement, food manufacturing, and foodservice industries.
• Research, identify, and prioritize target accounts nationwide, creating and refining an Ideal Customer Profile (ICP) across multiple industries and use cases.
• Build a repeatable sales playbook from the ground up, including outreach messaging, qualification criteria, discovery approach, pricing conversations, objection handling, and follow-up cadence.
• Generate pipeline through proactive prospecting, relationship mapping, referrals, trade shows, and industry networking.
• Own the full sales cycle
• Manage the entire sales process from first contact through close: outreach, discovery, education, quoting, negotiation, and account handoff.
• Develop long-term, trust-based relationships with buyers, procurement teams, operators, manufacturers, and distributors.
• Clearly communicate product value in markets where customers care deeply about sourcing integrity, consistency, specifications, reliability, and long-term partnership, not just price.

Lifecycle Marketing Manager

Marketing Analytics Manager

Web Experience Manager, CRO

Senior B2B Sales Representative, Ingredient and By-Products