Creative Director, Brand Design

Paleovalley

Creative Director leading brand design and visual identity at Paleovalley and Wild Pastures. Guiding creative strategies and ensuring visual consistency across multiple platforms.

Posted 4/23/2026full-timeRemote • Arizona, California, Colorado, Florida, Illinois, Louisiana, Maryland, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Texas, Virginia, Washington, Wisconsin, Wyoming • 🇺🇸 United StatesLead💰 $145,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the Visual Brand & Creative Direction
Own and evolve the visual identity and design systems across Paleovalley and Wild Pastures
Ensure all creative aligns with established brand strategy, story, and positioning
Act as the guardian of visual consistency and quality across all channels
Translate brand strategy into clear, scalable creative direction
Own Visual Brand Cohesion Across the Business
Ensure a consistent and unified visual experience across all customer touchpoints
Align creative across Growth, Retention, Ecommerce, and Retail teams
Identify and correct inconsistencies in design, layout, photography, and visual tone
Ensure both brands feel cohesive at a portfolio level while maintaining distinct identities
Bridge the gap between brand storytelling and visual execution
Translate Brand Strategy into Creative Execution
Partner with leadership to bring brand strategy and rebrand efforts to life visually
Develop creative concepts for campaigns, product launches, and key marketing initiatives
Ensure campaigns are visually cohesive across digital, retail, and omnichannel touchpoints
Elevate creative quality while maintaining alignment with performance goals
Drive Creative Across Growth, Retention, and Retail
Partner closely with Growth (paid media), Retention (lifecycle), Ecommerce, and Retail teams
Provide creative direction across paid media, email/SMS, website, landing pages, Amazon, and retail
Ensure creative execution remains cohesive across all touchpoints
Collaborate with Growth teams to iterate on performance-driven creative, balancing conversion goals with long-term brand evolution
Understand where creative should flex for performance and where consistency matters most, making intentional trade-offs
Build Brand Systems, Packaging & Retail Creative
Establish scalable brand guidelines, creative playbooks, and design systems
Oversee packaging design and retail creative to ensure strong shelf presence
Develop visual systems that scale across product lines and retail environments
Lead and Scale the Creative Function
Serve as the central creative authority across the organization
Lead and mentor designers and creative contributors (current and future)
Establish clear creative processes, workflows, and production standards
Be both strategic and hands-on — capable of directing and executing when needed
Help scale the creative function as the business grows

Requirements

What you’ll need

8 – 10+ years of creative experience, including leadership roles within high-growth DTC or CPG brands
Proven experience leading visual creative across DTC and retail environments
Strong hands-on design background — not just direction; you’ve personally executed high-quality design work
Strong portfolio demonstrating excellence in visual identity, campaign creative, and design systems
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
Experience across paid media, ecommerce, lifecycle marketing, packaging, and retail creative
Experience working within a CPG or product-based brand
Demonstrated ability to lead and inspire creative teams
Strong understanding of how creative supports performance marketing channels
Proven ability to collaborate with Growth teams and optimize for conversion-driven creative
Ability to think strategically while guiding execution
Exceptional visual, verbal, and conceptual communication skills
Strong project management and creative production capabilities
Passion for health, wellness, food, or mission-driven brands
Bonus Points
Experience in health, wellness, food, or supplement brands
Experience scaling brands from DTC into retail
Experience designing packaging systems for retail environments
Experience with Amazon creative ecosystems (A+ content, PDP imagery, brand stores)
Experience building brand design systems and creative playbooks

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Flexible schedule

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

visual identitydesign systemscreative directioncampaign creativepackaging designproject managementperformance marketingconversion optimizationhigh-quality design executionbrand storytelling

Soft Skills

leadershipcollaborationstrategic thinkingmentoringcommunicationinspirationcreativityattention to detailproblem-solvingadaptability