Retention & Lifecycle Marketing Manager

Paleovalley

Retention & Lifecycle Marketing Manager responsible for developing strategies to boost customer retention and lifetime value. Join Paleovalley, a leader in sustainable health products, in a remote role.

Posted 4/28/2026full-timeRemote • Arizona, California, Colorado, Florida, Idaho, Illinois, Louisiana, Maryland, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Texas, Virginia, Washington, Wisconsin, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
5+ years of experience in email marketing, with significant lifecycle and retention marketing experience for DTC ecommerce brands in the CPG and/or health and wellness space.
Proven experience developing and implementing lifecycle strategies and campaigns that improve repeat purchase rate, reduce churn, and grow customer lifetime value.
Strong hands-on experience owning and optimizing retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
Expert-level proficiency in Klaviyo, including advanced segmentation, automation, personalization, and deliverability best practices.
Strong experience designing, building, and optimizing email templates and lifecycle campaigns, with a solid understanding of email UX, mobile responsiveness, inbox rendering, and QA best practices.
Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.
Experience monitoring and optimizing deliverability, inbox placement, and subscriber health.
Exceptional attention to detail and strong project management skills, with the ability to manage multiple priorities, maintain accuracy, and consistently deliver high-quality work on time.
Strong verbal and written communication skills, with the ability to clearly explain performance insights, technical considerations, and strategic recommendations to non-technical stakeholders.
Proactive, resourceful, and comfortable working independently in a fast-paced, remote environment, with strong problem-solving skills and the ability to anticipate challenges and identify solutions.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Flexible schedule

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketinglifecycle marketingretention marketingcustomer segmentationA/B testingdata analysiscampaign optimizationcustomer journey mappingdynamic content strategiesperformance metrics analysis

Soft Skills

attention to detailproject managementverbal communicationwritten communicationproblem-solvingresourcefulnessindependencecollaborationstrategic thinkingtime management