Paired

Social Media Manager

Paired

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop and execute a repeatable, scalable content engine
  • Conduct viral strategy audits across comparable brands
  • Extract repeatable formats, hook structures, and engagement patterns
  • Build Figma boards to present and align on content direction
  • Manage daily publishing cadence
  • Oversee creator and UGC pipeline
  • Optimize hooks, retention, and storytelling
  • Test one new experimental content format weekly
  • Build and optimize Manychat keyword flows
  • Set up auto-DMs tied to Reel CTAs
  • Segment users by product interest **Track revenue impact from organic and retention efforts**
  • Ensure athletes are aligned to clear KPI buckets
  • Improve content output and monetization structure
  • Track whitelisting results and measurable ROI
  • Maintain weekly KPI spreadsheet
  • Report performance during executive meetings

Requirements

  • 3–5 years of experience managing social media for **DTC or ecommerce, or consumer brands**
  • Proven experience growing **Instagram, TikTok, and short-form video platforms**
  • Experience working with **UGC creators and influencers**
  • Strong understanding of **short-form content strategy** (hooks, storytelling, retention)
  • Ability to plan and execute **monthly content calendars and campaign launches**
  • Comfortable analyzing **social performance metrics** (engagement rate, watch time, saves, shares, CTR)
  • Ability to identify **winning content formats and iterate quickly**
  • Experience collaborating with **paid media teams to turn organic content into ads**
  • Strong copywriting and storytelling skills
  • Ability to translate **complex topics into clear, engaging content**
  • Experience maintaining **consistent brand voice across platforms**
  • Ability to provide **clear creative direction and feedback on content**
Benefits
  • Competitive Salary in USD
  • Work From Anywhere
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategysocial media managementshort-form videocopywritingstorytellingKPI trackingcontent optimizationdata analysisManychatengagement metrics
Soft Skills
creative directioncollaborationcommunicationanalytical thinkingadaptabilityproblem-solvingfeedback provisionplanningexecutionbrand voice consistency