Paired

Social Media Virtual Assistant

Paired

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Junior

About the role

  • Respond to inbound DMs in a timely, professional, and brand-aligned manner.
  • Follow structured conversation flows/scripts to qualify leads and move them toward conversion.
  • Reply to comments strategically to increase engagement and encourage direct conversations.
  • Maintain consistent communication with prospects while keeping a friendly and natural tone.
  • Support lead conversion through DM conversations without being overly pushy or robotic.
  • Post pre-planned and pre-approved content as scheduled (execution only).
  • Ensure all interactions are aligned with the brand voice, messaging guidelines, and response standards.
  • Keep conversations organized and track follow-ups to avoid missed opportunities.
  • Escalate questions, objections, or complex cases when needed.
  • Collaborate with the team to share common objections, response patterns, and messaging feedback.

Requirements

  • 1+ year of experience in DM setting, community management, customer support, or social media engagement (Instagram preferred).
  • Strong written communication skills in English with the ability to maintain a clear, friendly, and brand-aligned tone.
  • Experience handling Instagram DMs and comments in a professional and timely manner.
  • Comfortable following scripts, guidelines, and structured conversation flows to support lead conversion.
  • Ability to identify qualified leads and move conversations forward naturally (without sounding robotic or pushy).
  • Strong attention to detail when replying, tracking conversations, and maintaining consistency in messaging.
  • Reliable, organized, and responsive with good time management.
  • Comfortable working in an execution-focused role (this is not a strategy/creative lead position).
  • Able to post pre-planned/scheduled content accurately and on time.
  • Basic understanding of social media engagement and conversion principles is a plus.
  • Experience using Instagram, Meta Business Suite, CRMs, or messaging tools is a plus.
  • Availability to respond within expected working hours and maintain consistent communication coverage.
Benefits
  • Competitive base salary.
  • Ability to work remotely.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
community managementcustomer supportsocial media engagementlead conversionwritten communicationattention to detailtime managementexecution-focused rolecontent postingconversation tracking
Soft Skills
professionalismfriendly toneorganizational skillsresponsivenessclear communicationcollaborationadaptabilityengagement strategyproblem-solvingrelationship building