Paired

Social Media Manager

Paired

full-time

Posted on:

Location Type: Remote

Location: Colombia

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About the role

  • Develop and execute a repeatable, scalable content engine
  • Conduct viral strategy audits across comparable brands
  • Extract repeatable formats, hook structures, and engagement patterns
  • Build Figma boards to present and align on content direction
  • Manage daily publishing cadence
  • Oversee creator and UGC pipeline
  • Optimize hooks, retention, and storytelling
  • Test one new experimental content format weekly
  • Build and optimize Manychat keyword flows
  • Set up auto-DMs tied to Reel CTAs
  • Segment users by product interest
  • Track revenue impact from organic and retention efforts
  • Ensure athletes are aligned to clear KPI buckets
  • Improve content output and monetization structure
  • Track whitelisting results and measurable ROI
  • Maintain weekly KPI spreadsheet
  • Report performance during executive meetings

Requirements

  • Proven experience managing **organic social for a DTC/eCommerce brand**
  • Demonstrated ability to drive **measurable revenue growth from organic channels**
  • Strong understanding of **DTC metrics** (ROAS, CAC, LTV, AOV, revenue attribution)
  • Experience building and optimizing **Manychat flows and DM automation**
  • Ability to create and execute a **high-volume content strategy** (Reels + TikTok)
  • Proven track record of achieving **viral content performance** (50K+ views posts)
  • Experience managing and optimizing **influencer/athlete/creator partnerships**
  • Ability to categorize and track creators based on **performance KPIs**
  • Experience setting up **conversion-driven broadcasts and retention sequences**
  • Skilled in running **growth experiments and content testing frameworks**
  • Strong analytical skills with ability to maintain **weekly KPI reporting**
  • Comfortable presenting performance results in **executive-level meetings**
  • High ownership mindset with ability to work independently (single role accountability)
  • Experience building structured content plans using tools like **Figma or similar**
Benefits
  • Competitive Salary in USD
  • Work From Anywhere
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyManychat flowsDM automationviral content performancegrowth experimentsKPI reportingcontent testing frameworksengagement patternsstorytellingrevenue attribution
Soft Skills
analytical skillshigh ownership mindsetindependent workpresentation skillscollaborationstrategic thinkingcreativityproblem-solvingadaptabilitycommunication