Paired

CRM & Ecommerce Designer – Braze, Shopify

Paired

contract

Posted on:

Location Type: Remote

Location: Remote • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Salary

💰 £300 - £400 per day

Job Level

Mid-LevelSenior

About the role

  • Own CRM creative end-to-end (Braze): design and build high-performing email, in-app message (IAM), push notifications visuals and layouts in Braze, from concept through to final QA and send readiness, in close collaboration with the CRM Manager.
  • Campaign visual design: create polished, campaign-ready visual assets for key moments (e.g. Black Friday, Valentine’s Day, new product launches), adapting concepts across CRM and onsite placements. Translate our voice and relationship-focused brand into engaging, thoughtful creative that feels personal -not salesy.
  • Ecommerce landing pages (Shopify): design and build new landing pages and page sections, and optimise existing pages to improve clarity, conversion, and overall experience - working closely with the Head of Ecommerce.
  • UX-aware page building: apply user experience best practice when creating new store pages (e.g. clear hierarchy, scannability, accessibility basics, mobile-first layouts, and intuitive navigation) to ensure pages are both delightful and easy to use.
  • Design that ships: translate designs into production-ready layouts (email + web) with strong attention to responsiveness and cross-device/cross-client compatibility.
  • Optimisation mindset: continuously improve templates, modules, and page components—using performance insights and stakeholder feedback to iterate and refine over time.
  • Creative systems & templates: contribute to a reusable library of CRM modules and Shopify page blocks, ensuring consistency with our current design system and ways of working, in collaboration with the Head of Design.
  • Quality & brand stewardship: ensure every deliverable is on-brand, high quality, and consistent with Paired’s existing design language - working with the Head of Design to maintain coherence across channels and touchpoints.
  • Bring fresh ideas, best practices, and a POV: we don’t just want a doer, we want a thought partner.

Requirements

  • Previous experience designing and producing emails for B2C and/or ecommerce brands.
  • **Braze proficiency** (or strong hands-on experience with a similar CRM tool such as Klaviyo or Iterable, with a willingness to fully commit to Braze).
  • **Strong visual design craft** with proficiency in **Figma** and/or **Adobe Creative Suite**, producing compelling, on-brand visuals and layouts.
  • **Hands-on build skills:** extensive working knowledge of HTML, CSS, JavaScript, and Liquid, with the ability to translate designs into production-ready assets.
  • **Shopify experience:** previous experience working with **Shopify themes**, including designing and building new pages/sections and optimising existing ones.
  • Portfolio: demonstrates clean, eye-catching and conversion-driven work across CRM and/or ecommerce, showing strong hierarchy, clarity, and attention to detail.
  • **Data-aware lifecycle mindset:** comfortable working with segmentation, triggers, and experimentation to improve performance over time.
  • **Marketing delivery best practice:** understanding of deliverability basics (reducing spam/bounce risk), compliance considerations, and email accessibility standards.
  • **Excellent organisation:** able to juggle multiple campaigns, requests, and channels with strong prioritisation and reliable follow-through.
  • **Bonus**: experience with Lottie and/or CSS/JavaScript animation for lightweight, high-quality motion in CRM and web experiences.
Benefits
  • Location: Fully remote, reporting to our Head of Design, Riccardo
  • Schedule: 2-3 days per week (based on workload)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
BrazeFigmaAdobe Creative SuiteHTMLCSSJavaScriptLiquidShopifyLottieemail accessibility standards
Soft skills
strong visual design craftexcellent organisationprioritisationreliable follow-throughcreative thinkingcollaborationattention to detailoptimisation mindsetuser experience best practicethought partnership