Paddle

Product Marketing Manager

Paddle

full-time

Posted on:

Location Type: Remote

Location: Canada

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Tech Stack

SQL

About the role

  • Develop crisp, differentiated positioning and messaging that lands our product value with clarity and precision
  • Partner with Brand and PMM peers to ensure consistency and impact across all GTM surfaces and touchpoints.
  • Shape segment-specific value propositions for key personas across the buyer journey.
  • Own messaging architecture that scales across PLG and Sales led motions.
  • Lead end-to-end GTM planning for major product and feature launches, driving adoption and commercial outcomes
  • Build and launch frameworks, and enablement assets that drive product understanding and adoption.
  • Collaborate with Product to influence product roadmap priorities informed by customer, market and competitive insights.
  • Partner with Growth and Revenue Marketing to translate value propositions into demand programs.
  • Run ongoing market, customer and competitive insight programs to inform GTM strategy and product roadmap.
  • Partner with Product, GTM Operations, and Growth to use qualitative signals and quantitative data (usage, funnel, segmentation) to identify opportunities and friction points.
  • Use SQL and data tools to pull, analyze, and segment usage, funnel, and retention insights.
  • Synthesise qualitative and quantitative insights into actionable recommendations for Product and GTM leadership.
  • Equip Sales, BDRs, CS and wider GTM teams with pitch decks, playbooks and talk tracks that increase confidence and conversion
  • Deliver training that improves pitch quality and product education across teams.
  • Partner closely with the Enablement team to drive consistent reinforcement of positioning and product knowledge across GTM teams.
  • Partner with Revenue Marketing, Growth and Brand to inform campaign strategy, targeting, and content themes.
  • Create and influence high-impact assets including decks, one-pagers, customer stories, website and landing page copy, and thought leadership.
  • Strengthen inbound and outbound motions with persona insights, messaging, and proof points.
  • Define success metrics for launches and GTM programs, reporting on performance and delivering recommendations.
  • Use data, feedback loops and real world performance to refine messaging, positioning, and activation strategies.
  • Maintain a continuous feedback loop with Sales, CS, Product and Marketing to optimise the GTM engine.
  • Lead cross-functional initiatives that shape how Paddle shows up in the market, packages value, and tells its story in a high impact manner. Mentor and guide PMMs to raise the craft quality, velocity and strategic depth across the team.
  • Develop innovative solutions for complex GTM or product challenges, anticipating risks and proactively creating contingency plans.
  • Communicate with clarity to executives, product leaders, and GTM teams, adapting style to drive alignment and influence.
  • Contribute to craft excellence by sharing playbooks, frameworks and best practices that help scale and bring awareness of the PMM craft across the wider business.

Requirements

  • 4+ years in Product Marketing or related GTM roles within high-growth B2B SaaS.
  • Experience running GTM motions, positioning work, and product launch programs.
  • Strong storytelling ability and a portfolio of impactful PMM deliverables (decks, messaging, enablement materials, campaign inputs).
  • Experience working with SQL (or willingness to deepen this skill) to analyse customer or product data.
  • Comfort operating in ambiguous, fast-moving environments with multiple stakeholders.
  • A balance of strategic thinking and tactical execution - you can zoom out, zoom in, and make the call.
Benefits
  • health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market (GTM) strategypositioningproduct launchstorytellingSQLdata analysiscustomer insightscompetitive insightsmessaging architecture
Soft Skills
strategic thinkingtactical executioncommunicationcollaborationmentoringadaptabilityinfluenceproblem-solvingcreativitytraining