Business Development Representative
Packetlabs
full-time
Posted on:
Location Type: Remote
Location: Canada
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Tech Stack
About the role
- Drive new business by generating and qualifying leads through strategic outbound prospecting using email, LinkedIn, phone, and social selling
- Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore
- Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers
- Engage decision-makers and build relationships through consultative selling approaches
- Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework
- Work closely with Account Executives to understand won business, the factors that drove the deal, and how the client achieved success
- Use insights from won deals to identify and source similar clients in related industries or with shared pain points
- Track key performance metrics such as response rates, meetings set, and opportunities created. Log all activity in our CRM
- Continuously refine outreach strategies based on data, coaching, and market feedback
- Stay informed about cybersecurity trends to have relevant conversations with CISOs, IT leaders, and security professionals
- Learn, understand, and embrace the culture and core values of Packetlabs
Requirements
- Two or more years of experience in Sales Development, Business Development, or similar outbound sales roles
- A proven track record of exceeding lead generation and meeting-setting goals
- Experience selling security, SaaS, or IT services is preferred
- Strong communication skills with the ability to craft persuasive messaging across LinkedIn, email, and phone
- Familiarity with outbound prospecting tools
Benefits
- Immediate and continual offensive security training
- Wealthsimple GRSP with corporate matching
- Participation in corporate benefit plans
- Amazing team and working environment
- Competitive compensation and growth opportunity
- Fully remote
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationoutbound prospectingconsultative sellingBANT frameworkCRM usagedata analysissales metrics trackingpersuasive messagingSaaS salesIT services sales
Soft skills
communicationrelationship buildingstrategic thinkingpersonalizationinsight generationadaptabilitycoachingcollaborationproblem-solvingmarket awareness