Marketing Campaign Lead – Core & Peripherals
CDW
Customer Marketing Manager
Owner.com
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $140,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead campaigns (email, push, SMS, webinars) that increase adoption and retention.
- Partner with Customer Success to develop content and resources that drive product engagement and make restaurants more successful.
- Launch scalable customer programs that highlight new features, keep customers excited, and improve overall configuration and usage.
- Build materials that support CSMs in their customer conversations and help customers self-serve through our help center.
- Track the impact of your initiatives through key metrics like adoption, engagement, and retention.
Requirements
- 4+ years’ experience in customer marketing, lifecycle marketing, or product marketing (B2B SaaS or B2C at scale).
- Proven ability to influence customer behavior through effective content and communications.
- Strong storyteller with excellent writing skills across channels (email, in-app, webinars, educational content).
- Comfortable working cross-functionally, especially with Customer Success and Product Marketing.
- Analytical mindset — able to measure the impact of campaigns and optimize for retention.
- Excitement to be part of a growing team and help shape the foundation of Customer Marketing at our company.
Benefits
- The estimated base salary range for this role is $115k - $140k USD, plus a generous pre-IPO equity package
- Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer marketinglifecycle marketingproduct marketingcontent developmentcampaign measurementdata analysiscustomer engagementretention strategiesemail marketingwebinar production
Soft skills
storytellingwriting skillscross-functional collaborationinfluencinganalytical mindsetcommunicationteamworkcustomer focusadaptabilitycreativity
