Marketing Campaign Lead – Core & Peripherals
CDW
Field Marketer
Gather AI
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Pioneer a Customer-Obsessed Field Strategy: Go beyond execution to develop and own the field marketing strategy for your region. It will be rooted in a deep understanding of our prospects' needs and will lay the foundation for our future marketing organization.
- Own the Event Playbook: Manage our presence at national trade shows, regional field events, executive roundtables, and webinars from start to finish. You'll ensure every touchpoint is valuable and relevant for attendees.
- Leverage AI in Marketing: Experiment with and implement AI tools to make campaigns more effective, deliver personalized outreach, and improve reporting efficiency.
- Drive & Own Pipeline: Own the pipeline goals for your programs. You will track and report on event ROI, MQLs, and influenced opportunities using Salesforce and HubSpot.
- Lead Sales Collaboration: Act as the primary strategic marketing partner for a regional sales team, identifying opportunities, enabling their success, and ensuring tight follow-up on all marketing activity.
- Be the Voice of the Field: Serve as the voice of the customer and prospect, working closely with product marketing and content to ensure our messaging is always on point.
Requirements
- A genuine curiosity and excitement for artificial intelligence, both as a technology to market and as a tool to leverage for smarter marketing.
- An entrepreneurial spirit with a clear desire to grow beyond an individual contributor role and help build a world-class marketing team.
- 3-6 years of experience in B2B marketing, preferably in a SaaS, enterprise software, or technology company.
- Proven experience in a field marketing or demand generation role with a track record of successful end-to-end event execution.
- Demonstrable experience working directly with sales teams to support territory goals and drive joint success.
- A strong understanding of the marketing funnel and how to track and report on campaign performance and its impact on the sales pipeline.
- Proficiency in using CRM and Marketing Automation tools (Salesforce and HubSpot preferred) to manage leads and report on campaigns.
Benefits
- Compensation package will include equity
- Comprehensive medical, dental, vision and life insurance
- Very flexible schedule
- Unlimited PTO and flexible scheduling
- The ability to work remotely from anywhere in the US, with a preference for living near a major airport for travel
- Expected travel: 25-30%
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingfield marketingdemand generationevent executioncampaign performance trackingsales pipeline managementAI in marketing
Soft skills
customer obsessionentrepreneurial spiritcollaborationstrategic thinkingcommunication
